Yasser Abdelmalki

Defining the UA strategy at Gameloft Barcelona for Asphalt 9: Legends for both mobile & PC/Console versions (PC, Playstation, Xbox, Nintendo Switch). - Development and implementation of a multi-channel user acquisition strategy (Google Ads, Meta, Apple Search Ads, Tiktok ads, and other DSPs, social and ad networks....). - In-depth audience segmentation and targeting analysis to identify high-quality user segments and effectively reach and engage target audiences. - Use advanced analytic tools (Google Analytics, Looker...) to track campaign performance, optimize our investment and draw actionable insights to drive continuous improvement. - Cross-functionally collaborate with product, design and analytics teams to test and constantly improve the status quo. - Manage relationships with external partners -Provide regular reporting and analysis to (upper) management alongside actionable recommendations. -Conceptualization and budgetization of annually & quarterly marketing strategy based on performance (mainly ROAS).