Yasmine Ow
Senior Assistant Director, Data Planning, Products and Analytics @ Public Service Division (Singapore)
About
I'm a strategic leader and data professional with over 15 years of experience helping organisations make smarter decisions through data-- spanning market research, healthcare analytics, programme evaluation, social impact measurement, and now government workforce intelligence. My career has taken me from conducting regional pharmaceutical market research across Asia to leading analytics teams in public healthcare, and most recently to driving whole-of-government HR data strategy in the Public Service. Across these chapters, one thread has remained constant: I'm energised by building data systems and products that empower people to act on information-- not just report it. In my current role, I lead the Data Planning and Products Team, where I set product strategy, shape the roadmap, and guide my team through the full lifecycle of data product development-- from stakeholder engagement and problem discovery, to platform development and adoption. A flagship achievement has been the launch of a self-service data sharing and visualisation platform for the HR community and workforce planners now used by over 1,200 users across the whole-of-government, offering over 25 data products with 13,000+ views. At heart, I am someone who finds deep satisfaction in connecting data to real organisation problems-- not just surfacing insights, but devising solutions that are built to last. I aspire to build and develop strong teams that carry the vision forward, helping organisations become more data-intelligent: using data not just more efficiently, but more purposefully. Core Areas of Expertise: Data Strategy & Governance: formulating roadmaps and use-case prioritisation frameworks to align resources with organisational objectives. Product Management: Leading the development of enterprise analytics platforms, including the successful launch of self-service tools that support over 1,200 users and 25+ data products. Digital Transformation & Change Management: Driving user adoption through stakeholder engagement and data literacy workshops. Data Storytelling & Visualisation: Translating complex requirements into intuitive dashboards and strategic reports for senior leadership. Research methods & market research-- grounded in both qualitative and quantitative research, with 7 years of regional pharmaceutical market research experience across focus groups, brand tracking, patient studies and programme evaluation
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Singapore
Information Technology & Services
Data Warehousing, Data Visualization, Data Strategies, Data consultancy, Data Management, Product Management, Market Research, Oncology, Analysis, Research, Project Management, Proposal Writing, Report Writing, Diabetes, Quantitative Research, Business Development, Focus Groups, Primary Research, Customer Insight, Advertising Research
Experience
Senior Assistant Director, Data Planning, Products and Analytics
Public Service Division (Singapore)
Singapore
Lead a team driving the whole-of-government HR data strategy through end-to-end data product development. I oversee stakeholder engagement, the translation of complex business requirements into technical solutions, and the development of analytics products that provide actionable workforce insights across the Singapore Public Service. My focus is on democratising data access and transforming how the public sector utilises workforce analytics for strategic decision-making. Key Achievements: Strategic Leadership- Spearheaded the end-to-end development, migration, and launch of the whole-of-government workforce data sharing and visualisation platform, successfully transitioning stakeholders from legacy systems to a cloud-based, self-service environment. Platform Growth & Adoption- Successfully launched three core product offerings, scaling the platform to 1,200+ users and 25+ data products with 13,000+ views within the first six months. Operational Transformation- Led comprehensive change management initiatives that significantly reduced manual data requests by empowering stakeholders with self-service capabilities. Strategic Expansion- Successfully expanded platform access to new user groups beyond HR, enabling broader strategic workforce planning. Data Strategy & Strategic Planning- Led the team in developing the data strategy, including a use case registry and prioritisation framework to help the organisation optimise resources in data acquisition and data quality Team Leadership: manage a multi-disciplinary team, recognised by leadership for fostering a stable, productive environment and navigating complex technical roadblocks
Assistant Director
Public Service Division (Singapore)
Singapore
Assistant Director
Public Service Division (Singapore)
Singapore
Data Office, Strategic Planning and Research
Manager
SG Enable
Singapore
Operations Strategy, Employment and Employability
Manager, Analytics and Evaluation, Knowledge Management Division
Agency for Integrated Care (Singapore)
Lead the Analytics and Evaluation team to provide timely and relevant information to users so that better decisions can be made through: -development of BI, dashboards and automated reports for users -collection and maintenance of relevant data sources -fulfillment of information requests -use of data analytics to answer business questions -providing consultations for research and evaluation studies
Senior Research Manager
Ipsos
Singapore
Project Management • Oversee the day-to-day running of the ad-hoc research projects (mainly regional multi-country studies), from taking briefs from clients, writing proposals, designing questionnaires and discussion guides, liaising with respective vendors, data processing and analysis, to report writing and presentation Account servicing and business development • Discussing with clients their business objectives and research needs • Providing clients with market research recommendations and regular project updates • Advising clients on projects
Research writer
Singapore Academy of Law
Work independently to devise a mediation model for the centre Design and interpret surveys, collect and analyse data, conduct literature reviews, write a research paper
Education
Nanyang Technological University Singapore
Communication Studies
Yasmine Ow's Contact Information
Phone
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