YasmIN Hekal
Creative Art Director
About
Creative Art Director | Branding & Visual Storytelling Specialist With over 6 years of experience in the design industry, I specialize in creating impactful visual identities, logos, and social media designs. I offer consulting services to designers and leverage AI technology to push creative boundaries. My expertise spans motion graphics, promotional videos, and print designs, allowing me to deliver diverse creative solutions tailored to each project. Since 2018, I have successfully led and mentored creative teams, helping them achieve innovative results. My passion for design and strategic thinking drives me to create visually compelling stories that resonate with audiences. Let’s collaborate to bring your brand’s vision to life!
Egypt
Cairo
Marketing & Advertising
Creative Design, Team Management, Work System Development, Client Communication, Project Planning, Creative Leadership , Branding Development, AI-Driven Design, Client Consultation, Project Management
Experience

Creative Art Director

ArtDirector
الرياض الرياض السعودية
Creative Leadership: Led a team of designers to deliver high-quality projects on time, improving collaboration and overall creativity. Branding Development: Created and executed comprehensive branding strategies that elevated the company’s visual identity and strengthened market presence. AI-Powered Design: Utilized AI tools to enhance design workflows, enabling faster production times and more innovative creative solutions. Client Consultation: Provided design consultations that improved client satisfaction by tailoring solutions to their specific needs and business goals. Project Management: Managed multiple design projects simultaneously, ensuring efficiency, clear communication, and high standards of quality from concept to completion.

Team Leader
الرياض السعودية السعودية
During my 3 years at the company, I started as a Senior Graphic Designer and advanced to the role of Team Leader for a 2 year. Throughout this period, I acquired the following skills: Creative Design: Developed innovative designs that met client needs and supported brand objectives. Team Management: Led a team of designers, enhancing efficiency and fostering creativity. Work System Development: Implemented a new work system that streamlined processes and improved overall team performance. Skill Development: Focused on developing the entire team’s skills, leading to remarkable results in project outcomes. Client Communication: Built strong relationships with clients to understand their requirements and deliver satisfactory results. Project Planning: Managed multiple projects simultaneously, ensuring timely delivery. Visual Strategy Development: Provided comprehensive design strategies that enhanced the brand's visual identity.

عامل حر
I have extensive experience as a freelancer, collaborating with various companies from Egypt, Saudi Arabia, and Syria for an extended period. My work focused on graphic design, allowing me to develop a diverse portfolio and enhance my skills across different projects and cultures. This exposure has helped me understand client needs better and adapt my design approach to meet their expectations effectively.
YasmIN Hekal's Contact Information
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