Yasin A.

I am a multi-industry entrepreneur and strategic leader driving transformation across manufacturing, recycling, and fashion in Kenya. My work is rooted in building scalable systems, delivering measurable impact, and positioning African industries at the forefront of sustainability and innovation.As CEO of My Plastics, I lead East Africa’s transition toward a circular plastics economy, converting post-consumer and post-industrial waste into high-quality products. We are proving that sustainability can be both commercially competitive and socially transformative.At Mas Tannery, I spearhead operational optimization in leather processing, streamlining systems, elevating workforce coordination, and embedding long-term strategic resilience.Through Westbrooke Fashion, I am redefining how African leather is valued globally, creating inclusive access to premium, finished goods that showcase our craftsmanship and heritage.My career foundation was built through frontline leadership roles at Amazon UK, Leyland SDM & MAS Trading, where I mastered logistics, recruitment operations, and site supervision. Today, I leverage that hands-on experience to lead ventures that balance vision with execution, sustainability with profitability, and innovation with impact.I thrive on building enterprises that scale, inspire, and deliver results. Always open to collaborations that drive change and shape the future of sustainable industry.