Yasin Aksoy

-Developing and executing wholesale growth strategies focused on revenue expansion and customer satisfaction -Managing domestic and international wholesale accounts, retail chains, and distributor networks -Leading Private Label (PL) and branded product projects in alignment with company strategy -Identifying new business opportunities, target markets, and viable revenue streams in the fragrance and air care categories -Monitoring industry trends and competitive landscape both locally and globally -Mapping customer needs and translating them into tailored product and commercial solutions -Conducting negotiations with retail chains, distributors, and key stakeholders -Preparing commercial proposals and sales agreements in compliance with legal and corporate guidelines -Organizing and participating in B2B meetings with prospective international partners -Overseeing pricing strategies, profitability analysis, and commercial planning -Coordinating closely with General Management, Production, R&D, and Marketing teams to ensure successful product launches -Converting customer briefs into actionable product development processes -Providing reliable after-sales support and maintaining long-term business relationships

•Developing growth strategies and plans focused both on financial gain and customer satisfaction • Following industry trends locally and internationally • Managing and retaining relationships with existing clients and distributors • Developing sales growth strategies aligned with the brand strategy • Identifying and mapping business strengths and customer needs • Researching business opportunities and viable income streams • Having an in-depth knowledge of business products and value proposition • Negotiating with stakeholders and writing business proposals • Conducting research to identify new markets and customer needs • Arrange business meetings with prospective clients • Promoting the company’s products/services addressing or predicting clients’ objectives • Preparing sales contracts ensuring adherence to law-established rules and guidelines • Providing trustworthy feedback and after-sales support • Building long-term relationships with new and existing customers • Developing and coaching entry-level staff into valuable salespeople • Reporting on successes and areas needing improvements and the results and sales figures to the involved departments. • Coordinating the teams mutually, in collaboration with the General Manager and Marketing teams • Translating the requests of the customers into

• Responsible of Dinamo Kozmetik FMCG Category Sales both for export and domestic. • Developing and implementing strategic sales plans and forecasts to achieve corporate objectives in both domestic and international markets. • Managing customer communication; maintaining professional relationships with all customers and distributors and ensure satisfaction of consumers with all company products • Plan, develop, establish and maintain new costumers Product protfolio • Coordinate with R&D, production, purchase and planning departments to build up new products. • Involve all process of sale from arrange orders to dispatch products from factory included production, procurement and planning • Being a business partner with costumers about product decisions as packing-fragrance-variants • Managing team for daily operations and involve process at critical points • Analyzing market trends to growth business with costumer both vertical and horizontal. • Building a new brand for personal care category. • Responsible from P&L and budget for FMCG sales • Meet with customers to evaluate existing buying intentions and develop corresponding sales forecast relating to the attainment of predefined sales objectives. • Establish and maintain a "consultative" selling relationship with the customer. • Identify opportunities within the organization and develop a short-term and long-term plan for Private Brand business by using data, marketing intelligent, industry knowledge, and customers reviews • Work with sourcing managers, finance, and merchant team, to run cost analysis on any new program suggestions and recommendations.

Responsible from A101-Bim-Migros-Carrefour and export PL costumers Develop and implement creative strategies for successful brand launches within the personal care categories. Manage a diverse relation with chain stores and other clients Conduct sales and market trend analysis to inform restocking, product development, and stock decisions Cultivate collaborations with agencies and other third parties to creating concept Provide Customer with regular insights to influence future PL assortment & manage product mix to increase sales and profit. Analyze weekly sales figures to track progress against targets Define yearly action plan to maximize sustainable growth Proactively ensure new product development ad be responsible for its implementation. Influence internally to develop the size of the business Anticipate long term needs of its customers, lead and set the right strategic priorities Managing of project team for creating new costumer product line from introducting meeting to first shipment.

• Responsible of Hobby Hair Gel, Liquid Soap, Body Wash, Skin Cream, Baby Wet Wipes, and Hair Care Categories. • Monitors and analyze data (AC Nielsen) , market share, sales value, sales volume and takes action regarding results. • Conducts product forecasts, and plans trade marketing budgets to achieve satisfaction of business Objectives of the distributors. Prepares the monthly, quarterly, yearly business plans to identify and develop new marketing opportunities for the products both by evaluating distributor feedbacks and analyzing the current global markets. • Manages promotional activities, packaging materials and artworks. • Manages creative, media , social media and market research agencies. • Prepares and follows marketing budget figures. • Follows new trends in the market and offers new product ideas to existing range • Works closely with R&D deparment to develop the existing range according to the needs of the consumer. • Develops and manages pricing strategies for different categories. • Assists and train the sales department in developing sales tools and marketing strategies. • Works and coordinates with third parties to develop business relations and partnerships. • Prepares and follow new export market product portfolio • Manages export markets advertisement campaigns and social media activities • Manages new product developments for export markets • Manages PL process and new PL product developments

Develop new products, packaging as well as pricing, positioning of the products in charge Responsible for market analysis and consumer researches Work on the brand strategy & annual budget plans with Marketing Manager & other brand managers Follow up competitor activities in the market and price comparison vs. competitor products with similar positioning to inform Sales Teams Responsible for agencies partnering in advertising and in-market promotion activities Responsible for sponsorship activities(making agreement, planing activities, organizate agencies for the organizations) Prepare communication/media plan and the budget with related agencies and follow-up the expenditures Responsible for the follow-up of Ministry Regulations and new announcement and implement necessary changes if needed Regularly check consumer complaints and offer solutions to re-occurring complaints

Realize/execute centrally agreed promotions to the best possible standards Manage and lead merchandising teams Develop local activities on top of central activities Be responsible for budget management and reach set sales targets Seek for unconventional sales channels i.e. military organizations etc

Acquisition meetings with referenced potential clients Prepare the best offer depending on the information obtained during 1st visit Share and explain the offer in details to client during the 2nd visit Visit consumers regularly and especially close to contract deadlines and share performance analysis of their portfolios