Yashaswini Kataria

Social Media Manager @ SBG Funding

About

My curiosity to learn new things constantly takes me places! With a unique blend of creativity and analytics, I aspire to work with dynamic teams aimed at building innovative cross-functional go-to-market strategies. I've had the opportunity to initiate and lead large-scale community programs across the B2C and B2B markets via social media. My 360 degree marketing approach has allowed me to drive impact across the entire funnel from strategy and content creation to execution and measurement ensuring that every initiative contributes to measurable growth. Things I enjoy: Building presentations to pitch your brand's story to the world, while sipping on my strawberry matcha with a side of milk duds.

Country

City

United States

Industry

Marketing & Advertising

Skill

KOL Development, Content Planning, Online Marketing, Market Research, Branding & Identity, Marketing Event Planning, Social Media Management, Marketing Analytics, Consumer Insight , Brand Strategy, E-Commerce, Microsoft Excel, Tableau, IBM SPSS Statistics, Content Strategy, Leadership, Management, Communication

Experience

Social Media Manager

SBG Funding

2024-6 - Present · 2 yrs 4 mos

United States

FCRH Graduate Assistant

Fordham University

2024-1 - 2024-6 · 6 mos

United States

Brand Manager

Paradyes

2021-11 - 2023-4 · 1 yr 6 mos

India

Led social media strategy, secured partnerships, managed content creation, initiated campus programs, and supervised a diverse team. • Promoted to Brand Manager role from Content Writer within 6 months • Ideated, organized, and promoted content for Instagram and Twitter; increased brand reach and engagement by 80% • Designed a presentation that led to the brand's selection and an investment offer from Shark Tank India • Initiated and scaled the Paradyes Campus Ambassador Program across multiple universities; supervised 500+ college students • Reached 50+ new influencers by designing an enticing brand pitch for beauty and lifestyle categories • Supervised a team of 5 colleagues across market research, search engine optimization, content writing, and digital marketing

Social Media Marketing Intern

Urban Company

2021-9 - 2021-11 · 3 mos

India

Orchestrated a successful brand giveaway campaign, increasing followers by 20%, and implemented engaging Instagram stories, elevating reach and views by 30% for the brand's UAE Instagram handle.

Education

Fordham Gabelli School of Business

2023-9 - 2025-5 · 1 yr 9 mos

Awards & Societies Dean's List Award Marketing Intelligence Program Award Exemplar Service Award Phi Kappa Phi Member Leadership VP of Marketing - The Fordham Business Analytics Society President - The Fordham Women In Business Association