Yash Sanga

Leading Lenovo's Sports & Entertainment growth agenda across the Middle East, helping sports organisations, major events, federations, rights holders, venues and ecosystem partners unlock new opportunities through technology, data and AI. Shaping Lenovo's go-to-market strategy for Sports & Entertainment across the Middle East, aligning global partnerships (FIFA, F1, Ducati, Formula E, many others) and capabilities with regional priorities and market opportunities. Building strategic relationships across governments, federations, rights holders, venues, event organisers and commercial partners to accelerate growth and long-term ecosystem development. Helping organisations create connected sports ecosystems that enhance fan engagement, athlete development, event operations and commercial performance. Bringing together Lenovo's capabilities across AI, data, infrastructure, digital workplace, intelligent devices and services to solve complex industry challenges and unlock measurable business outcomes. Supporting the evolution of sport from a fragmented, media-centric model towards a connected, data-driven ecosystem that creates value for athletes, fans, partners and communities. Working closely with regional and global leadership teams to position Lenovo as a trusted technology partner for the future of sport and entertainment.

Established an independent consultancy focused on the intersection of sports and technology transformation, advising organisations across Europe, Asia Pac and the Middle East on growth, innovation and strategic transformation. CEO & STRATEGIC ADVISOR Served in multiple Interim CEO and CGO posts to technology and sports businesses and ventures. Helped Executives/ Leadership teams shape growth strategies, operating models and commercial propositions. Led the creation and development of new ventures spanning sports technology, digital platforms, AI and data-driven products. AGENTIC AI & DIGITAL WORKPLACE TRANSFORMATION British Multinational Consumer Healthcare Company Led the definition of an Agentic AI strategy for Global Digital Workplace, working alongside Microsoft to explore the application of multi-agent architectures, orchestration frameworks and enterprise AI capabilities. Developed practical experience in the design and deployment of emerging AI technologies, building capability that can be applied to future digital ecosystems. SPORTS INNOVATION & TALENT IDENTIFICATION UAE Ministry of Sport Designed and delivered a data-driven athlete identification and development platform to support the UAE's ambition for sporting excellence and long-term talent development. Created a scalable approach to connect grassroots participation with elite performance pathways through data, analytics and AI-enabled insight. Worked closely with sports leaders, coaches and stakeholders to help shape the future of athlete development across multiple sports. SPORTS ECOSYSTEM DEVELOPMENT Partnered with founders, investors and industry leaders across the sports sector to explore opportunities spanning fan engagement, participation, talent development, sports technology and major events. Supported the development of emerging ventures and ecosystem-based growth models designed to strengthen the connection between athletes, fans, communities and commercial partners.

INTERNATIONAL OLYMPIC COMMITTEE Operations, Governance & Integration Director Helped secure and establish Deloitte's decade-long partnership with the International Olympic Committee, to deliver the technology and cyber backbone of the Olympic and Paralympic Games from Milano-Cortina 2026 through to Brisbane 2032. Led the development of Deloitte's Sports & Major Events practice in Switzerland, shaping growth strategy and major pursuits across the global sports ecosystem. Worked with senior Olympic stakeholders to align technology, operations, governance and delivery across multiple Games cycles. CONSUMER INDUSTRY & GROWTH LEADERSHIP Responsible for business development, strategic growth, alliance relationships and client delivery. Industry Leader | ServiceNow Led Deloitte's Consumer Industry ServiceNow practice, scaling capabilities, teams and revenues across retail, consumer products and manufacturing sectors. Industry Leader | Manufacturing Data Analytics Worked with global manufacturers to apply predictive analytics and data-driven decision making, including identifying potential component failures across complex engineering environments to improve reliability, performance and maintenance outcomes. GLOBAL TRANSFORMATION LEADERSHIP Programme Director | Global Leader In Building Materials.  Recovered and delivered a €15M global collaboration programme impacting 40,000+ users across 100+ operating companies in Europe and North America. Delivered one of the largest Microsoft collaboration transformations of its kind at the time. ENTERPRISE MODERNISATION Global Delivery Director | Rolls-Royce Co-led delivery of a £240M global IT modernisation programme to transform operational capabilities and technology services across the organisation. Defined long-term technology simplification strategies, reducing complexity and technical debt at scale.

TECHNOLOGY & CYBER SECURITY LEADER Standard Chartered Bank | Hong Kong, Singapore & Malaysia Led one of Asia-Pacific's largest banking infrastructure transformation programmes at the time, consolidating critical data centre operations across multiple countries. Directed multi-disciplinary teams responsible for technology, cyber security, infrastructure and operational readiness across a highly regulated financial services environment. Oversaw complex migration, cutover and business continuity activities, ensuring seamless transition of critical banking services. Developed deep experience in large-scale operational resilience, risk management and technology transformation within global financial institutions. TECHNICAL DESIGN AUTHORITY & SPECIAL PROJECTS LEADER Metropolitan Police Service | London Led the design and delivery of large-scale technology modernisation initiatives across one of the UK's most complex public sector organisations. Delivered network transformation programmes spanning 650+ sites, improving service performance whilst generating multi-million-pound annual savings. Worked alongside senior stakeholders, architects and operational teams to deliver secure, resilient and scalable technology services. Managed a number of high-profile and sensitive programmes, including technology support for major investigative and crime reconstruction activities.