YaseerPasha Sheikh
Senior Manager Sales/Business Development - ELV & Automation Division @ Qatar Masters Group
About
I am a seasoned business leader with 8+ years of experience in marketing strategy, sales management, and operations management across B2B fintech, education financing, and hospitality sectors. Currently, I'm working as a Senior Sales Manager -BDM at Qatar Masters Group & handling the following responsibilities. Strategic Responsibilities: 1) Leading sales strategy for QAR 15-20M+ revenue targets 2) Managing relationships with major Qatar entities (HMC, Ashghal, Kahramaa) 3) Developing market expansion strategies across multiple sectors Core Functions: 1) Sales Leadership: stakeholder engagement, Team management, business development, contract negotiations. 2) Marketing Strategy: Brand positioning, digital marketing, lead generation. 3) Client Management: Key account relationships, 4) Market Intelligence: Research, competitive analysis, business insights Qatar-Specific Focus: a) Government and semi-government sector engagement. b) Private sector development (real estate, retail, industrial) c) Strategic partnerships with contractors and consultants. d) Understanding of local regulations and approval processes. Previously, I worked for India's start-up giants such as Oyo Hotels & Rooms Private Ltd, Gray Quest, Think & Learn Private Ltd & CNA. Founder & Ex-CEO of Le Lavish Group of Hospitality Services, which is a premium hospitality chain offering luxury and wellness experiences to discerning travelers. In all the roles, I leverage my strong analytical, communication, and problem-solving skills to identify and seize new business opportunities, build and maintain strong relationships with clients and partners, and deliver exceptional results. I have a proven track record of sales strategy, increasing revenue, expanding market share, and enhancing customer satisfaction in the highly competitive and dynamic markets. I am passionate about leveraging technology and innovation to create value and impact in the education and hospitality domains. I hold an MBA in Marketing and Strategy from the renowned institute Kirloskar Institute of Advanced Management Studies (KIAMS).
Qatar
Doha Metropolitan Area
Industrial Automation
HVAC Controls, Electrical and Instrumentation Engineering (EIE), Project Commissioning, Entrepreneurship, Revenue Assurance, Revenue Management, Rapid Revenue Growth, Revenue Accounting, Revenue Generation, Strategic Business Development, BDM, National Sales Management, Business Analysis, International Sales, Sales Force Development, Sales Automation, Engineering Management, Engineering Process, Project Engineering, Business Development Support
Experience

Senior Manager Sales/Business Development - ELV & Automation Division
Doha, Qatar
As a Senior Manager Sales/Business Development, I will be handling entire International Sales, Marketing & Business Development of ELV, MEP, AUTOMATION & BAS division activities of Qatar Masters Group for the entire Qatar region. Strategic Responsibilities: 1) Leading sales strategy for QAR 150-350M+ revenue targets 2) Managing relationships with major Qatar entities (HMC, Ashghal, Kahramaa) 3) Developing market expansion strategies across multiple sectors Core Functions: 1) Sales Leadership: stakeholder engagement, Team management, business development, contract negotiations 2) Marketing Strategy: Brand positioning, digital marketing, lead generation. 3) Client Management: Key account relationships, 4) Market Intelligence: Research, competitive analysis, business insights Qatar-Specific Focus: a) Government and semi-government sector engagement. b) Private sector development (real estate, retail, industrial) c) Strategic partnerships with contractors and consultants. d) Understanding of local regulations and approval processes

Founder & CEO
Le Lavish Group of Hospitality Services
Hyderabad, Telangana, India
As an emerging entrepreneur in the hospitality sector, I have established a hospitality service firm called Le Lavish Groups of Hospitality Services. In my role as founder and director, I have cultivated a growing portfolio of hotels and accommodation services. My focus on market trends and dedication to guest satisfaction have allowed us to build a strong reputation for delivering exceptional hospitality experiences. Each property within our portfolio is designed to embody a harmonious blend of innovation, comfort, and local charm, catering to a diverse range of travelers, from luxury seekers to budget-conscious adventurers. We prioritize creating spaces that offer more than just accommodation; we aim to provide unique experiences that encourage guests to return. This commitment is evident through our personalized guest services, the integration of cutting-edge technology, and our dedication to sustainable practices. Our portfolio is distinguished by its meticulous attention to detail and unwavering commitment to quality.

Senior Business Development Manager
Hyderabad, Telangana, India
a) Responsible for managing the Profit and Loss (P&L) of self-operated business hotels (SOBs). b) Oversaw a region comprising six cities: Hyderabad, Nizamabad, Warangal, Khammam, Karimnagar, and Mancherial, handling end-to-end operations for company-serviced hotels. c) Successfully increased occupancy rates from 80% to 100%, which directly boosted the contribution margin. d) Evaluated team performance to identify areas for improvement & implemented customer acquisition strategies in collaboration with the team to enhance hub EBITDA. e) Increased sales value by upselling and cross-selling new products and services to existing customers. Monitored the maintenance of client notes in the internal CRM system to support future strategies and key results.

Area Revenue Head
Hyderabad, Telangana, India
a) Focused on improving profitability by renegotiating commission rates across the entire supply network, which enhanced the contribution margin and demonstrated a 10% growth quarter-over-quarter (from 26% in Q4 2021 to 28.5% in Q1 2022). b) Led the hub to achieve 100% occupancy growth, 50% revenue growth, and a 100% increase in EBITDA margin. My efforts in supply management involved partnering with hotels across Andhra Pradesh and Telangana, expanding the number of sellable rooms from 800 to 1,600. c) Influenced the hub's top line by managing portfolios that generate an annual turnover of INR 120 crore, with a growth rate of 28%. Additionally, I formulated a go-to-market strategy for long-tail cities in Andhra Pradesh, resulting in a 15% increase in revenue.

Revenue Specialist
Hyderabad, Telangana, India
a) Oversaw the supply management for over 50 hotels, encompassing 700 rooms, while collaborating with cross-functional teams, including Operations and Pricing, to enhance both customer and partner experiences. b) Led a team of 10 members, providing mentorship to identify and onboard new supply sources, which resulted in a successful retention strategy and a remarkable 50% growth in overall supply within nine months.

Senior Business Development Manager
Hyderabad Area, India
a) Cultivated and maintained strategic partnerships with a diverse portfolio of 50 clients. b) Successfully driving annual revenues of 2 Crores by offering tailored services and providing prompt resolutions to their concerns. c) Delivered in-depth insights and analytics to both clients and internal stakeholders, enhancing their understanding and fostering a supportive environment for data-driven solutions. d) Exhibited exceptional presentation and communication skills, effectively conveying complex information clearly and engagingly.

Senior Business Development Associate
Hyderabad Area, India
As a Senior Business Development Manager, I've successfully managed diverse product portfolios and revenue strategies across five key cities: a) Vijayawada, Guntur, Visakhapatnam, Rajahmundry, and Bhimavaram. b) Conducted thorough competitive benchmarking to formulate impactful pricing strategies. c) Drove strong customer demand by launching new collections, resulting in a month-over-month revenue growth exceeding 20%.

Project Engineer
Doha, Qatar
Handling all Siemens Qatar (CNA India Pvt Ltd)Building Automation Systems & other HVAC systems in Qatar. Commissioning and inspecting the Siemens BAS-related Systems. a) Lead a team of 5 members at Qatar Foundation Headquarters & College of Media & Communication for building automation (BAS) programming projects. b) Preparing automation architecture and all project-related submissions, RFIT & other related documents. c) Significantly contributed to the Testing & Commissioning of BAS-related systems.
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