Yasmin Queiroz

Investment Strategy – Mercado Pago Responsible for strategic analyses and studies to support business growth decisions. • Development of quantitative and market analyses to support investment business growth strategies, including impact modeling and forecasting. • Analysis of customer behavior, communication performance, and engagement impact. • Structuring and monitoring KPIs to track business results. • Facilitating alignment between the brokerage and compliance teams to ensure proper execution of the product offering strategy. Skills & Tools: SQL, Excel, Looker, Data Analytics, Product Insights, KPIs, Business Strategy.

Worked in the strategic area responsible for developing the íon Itaú human advisory model. • Strong end-to-end experience in digital product management, from discovery to delivery, including target audience definition, user journey design, business rules, and roadmap planning; • Conducting market analysis, user research, usability testing, and A/B experimentation to support data-driven decision-making.. • Structuring, implementing, and analyzing pilots, A/B tests, and full-scale projects; • Performance and results analysis, with definition and monitoring of growth, conversion, and customer satisfaction KPIs; • Building strong partnerships with cross-functional teams to ensure scalable deliveries, operational efficiency, and continuous product evolution. Skills & Tools: SQL, Excel, Tableau, SAS, AWS, Process Mapping, Product Strategy, Customer Insights.

Worked in the strategic data analytics area of íon Itaú. • Development of quantitative analyses, KPIs, dashboards, and reports to monitor commercial performance. • Production of studies and executive materials to support Business, Customer Service, and Operations decisions. • Facilitating integration between commercial and business teams to promote discussions and map performance and opportunity variations. Skills & Tools: SQL, SAS, Hadoop, AWS, QuickSight, Tableau, Data Visualization, KPIs, Reporting.

Worked in the strategic data analytics area of íon Itaú. • Development of dashboards and KPIs to monitor commercial activity. • Conducting recurring analyses with the commercial team, identifying risks and improvement opportunities. • Supporting quantitative analyses and monitoring commercial performance. Skills & Tools: SQL, SAS, Hadoop, Tableau, Data Analytics, Commercial Performance.

Worked in the budget planning area: • Analysis of financial history and support in the development of the public budget. • Process mapping and implementation of improvements in procurement workflows in partnership with the technology team. • Translation of business rules into technical requirements, including writing and refining user stories for system enhancements. • Contribution to greater efficiency, control, and transparency in administrative activities. Skills & Tools: Process Mapping, Budget Analysis, Public Administration, Excel.

Worked with the São Paulo Municipal School of Public Administration: • Identification of training needs for public servants. • Support in structuring the training curriculum. • Assistance with managerial activities and operational management of training programs. Skills & Tools: Administrative Processes, Training Management, Public Sector, Operations.

Worked with the People & Operations team: • Improved hiring processes and benefits administration. • Developed scalable processes and implemented continuous improvements in partnership with the technology team. • Detailed business rules and supported the writing of user stories for the development of internal tools. • Structured and managed the onboarding program for new employees. • Provided support for office infrastructure and operational demands. Skills & Tools: Process Improvement, Onboarding, HR Operations, Communication.