Yara Muhammad
Senior Media Buyer @ TEZ TOUR Egypt
About
I’m passionate about driving growth through digital marketing that delivers real results. Skilled in performance marketing, Meta Ads strategy, media buying, content creation, social media management, and SEO optimization, I develop campaigns that boost brand awareness, generate leads, and engage customers. Experienced in using data-driven insights to optimize budgets, collaborate with creative teams, and execute high-impact campaigns that strengthen brand identity and fuel business growth.
Egypt
Cairo
Marketing & Advertising
Performance media , Analytical Skills, Media Planning, Digital Media, Media Buying, Search Engine Optimization (SEO), Google Ads, Teamwork, Operating Systems, Tourism, Hospitality Industry, English, Business-to-Business (B2B), Direct Sales, Marketing, Advertising, Online Marketing, coordinate , Group Work, Sales
Experience

Marketing Specialist
Cairo, Egypt
- Lead full-scope digital and offline marketing operations, ensuring consistent brand messaging and market growth. - Develop and execute Meta Ads campaigns with strong focus on planning, optimization, and performance analysis. - Build and manage content strategy, calendar, and creative direction to drive engagement and lead generation. - Collaborate with designers, videographers, and editors to deliver compelling visuals and video creatives aligned with brand identity. - Oversee brand development including logo design, color palette, and comprehensive brand guidelines. - Plan and manage corporate events, exhibitions, and workshops to strengthen brand visibility and relationships. - Handle marketing budget planning and allocation, ensuring efficient spend and maximum ROI. - Work cross-functionally to align marketing objectives with business goals and KPIs.

Sales And Marketing Specialist
- Keeping schedules and providing feedback, documentation and information. - Support sales team by managing schedules, filing important documents and communicating relevant information. - Ensure the adequacy of sales-related equipment or material. - Handle the processing of all orders with accuracy and timeliness. - Assist in the preparation and organizing of promotional material or event or Quotation. - Design and implement successful marketing campaigns. - Conduct research to analyze customers? behavior (e.g. purchasing habits, trends, and preferences). - Set up tracking systems for all marketing activities. - Track progress with Marketing Managers. - Identify and analyze competitors. - Prepare reports by collecting and analyzing sales data. - design to produce promotional materials. - Craft clear product marketing copy. - Organize promotional activities for new products/services.

Sales And Marketing Specialist
-Manage and update hotel room inventory, rates, and promotions on OTAs (Online Travel Agencies) -Ensure rate parity and consistency across all distribution channels. -Monitor and analyze booking trends, competitor pricing, and market demand. -Coordinate with the revenue management team to adjust pricing strategies. -Work closely with the sales and reservations teams to optimize booking performance. -Handle technical issues related to the hotel’s channel manager or booking platforms. -Prepare reports on channel performance, revenue, and occupancy trends

Reservations Specialist
Murabahat Real Estate Company
Training to helping customers make reservations for their trips .
Yara Muhammad's Contact Information
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