Yansa YAO

- Drove strategic initiatives linking technology innovation with business impact, with a focus on AI / agentic commerce, platform transformation and AI / agentic commerce. - Built business cases and financial models with product and finance teams to evaluate new commerce opportunities, including live streaming, live shopping, and emerging AI use cases. - Delivered executive-level market and strategic insights for leadership, translating industry trends and external benchmarks into roadmap considerations and investment priorities. - Led cross-regional market intelligence and ecosystem analysis, including Asia market and platform studies, to identify relevant opportunities for Zalando’s platform and consumer business. - Supported selected M&A and partnership assessments through target screening and strategic evaluation in new capability areas.

POIZON is a leading fashion and lifestyle eCommerce platform from China, with a strong domestic business and expanding international operations. - Owned the Europe consumer-facing cross-border eCommerce business, with end-to-end responsibility for strategy, commercial performance, and execution across European and Russian markets. - Led the launch and scale-up of the EU business, including market entry strategy, partner channel integration, and the development of scalable technology and automation capabilities. - Built the business from 0 to 90M GMV, growing a network of 70+ strategic partners across the region while maintaining profitability. - Led cross-border teams across Europe, Russia, and China to build the local operating setup and support business growth at scale.

Miravia is a premium lifestyle eCommerce platform in Spain, launched under Alibaba Group in 2022. - Joined the founding team and led user growth for a new eCommerce platform in Europe, managing cross-functional teams across Spain, France, and China. - Owned key growth levers across acquisition, conversion, campaign strategy, and onsite discovery, with responsibility for scaling traffic, buyers, and platform engagement. - Grew platform DAU from 0 to 700K and daily buyers from 0 to 31K, contributing to GMV growth and broader business targets. - Worked across business, product, and marketing functions to build growth capabilities in a fast-scaling, cross-border environment.

Worked within Alibaba Group on Miravia, a new eCommerce platform launched in Spain in 2022. Led user growth and platform discovery as part of the founding team.

AliExpress is Alibaba Group’s international eCommerce platform, serving consumers across global markets. - Led campaign marketing and growth initiatives for AliExpress Europe, with responsibility for driving traffic, buyer growth, and GMV across key European markets. - Ran major commercial programs including Double 11, Black Friday, and Summer Sales, translating campaign moments into measurable user and business growth. - Improved growth performance through user incentive design, strategic partnerships, and close coordination across product, marketing, and operations teams. - Built more scalable operating mechanisms through automation and country-level planning, improving execution efficiency and budget effectiveness.

Led the Turkey Sell Globally program by onboarding Turkish sellers and establishing cross-border sales channels. Managed post-acquisition integration and strategic collaboration with Trendyol, a leading Turkish fashion platform.

- Supported cross-border business expansion across the US, Germany, the UK, Japan, and China, contributing to new channel launches and growth initiatives for Amazon Global Store. - Helped launch and scale Japan-to-China and Germany-to-China Global Store channels, working across international teams to support execution and commercial growth. - Led major retail events including Prime Day and Black Friday for the China business, coordinating cross-regional teams to drive performance during key commercial moments. - Built and managed a 4,000-member high-engagement user community, generating customer insights to support retention, loyalty, and long-term user value.

- Conducted market and competitive analysis to support strategic decision-making. - Supported due diligence projects across multiple sectors, contributing insights for investment decisions. - Worked on digitalization-related topics for retail clients, with a focus on operating efficiency and customer engagement.

- Worked on strategy, digital transformation, and due diligence projects across multiple industries. - Supported clients on business analysis, market assessment, and financial modeling. - Built an early foundation in structured problem solving, commercial analysis, and project execution.

Fontainebleau, France and Singapore