Yanni Yoong

Part of Debug leadership, working with engineering and scientific team to successfully build a strong strategic, operational and scientific relationship with the Singapore National Environment Agency and collaboratively execute field trials aimed at suppressing the populations of mosquitoes in Singapore Manages mosquito production facility in Singapore focusing on risk management, operations, quality management, people and vendor management, facilities

Part of Debug leadership, working with engineering and scientific team to successfully build a strong strategic, operational and scientific relationship with the Singapore National Environment Agency and collaboratively execute field trials aimed at suppressing the populations of mosquitoes in Singapore

Craft the strategic programs aimed at increasing active users and Google Maps contributions; most importantly aligning these projects with the overall “big picture” Geo­-NBU strategy in priority cities, with an objective of driving growth and product excellence. I have robust organizational experience in leading projects of high complexities that are multi­disciplinary (events, community, content, partnership, analytics, social responsibility and social media), cross-functional and throughout the entire lifecycle from research and analysis to planning and execution. I was also responsible for tracking performance across APAC markets, sharing learnings and leveraging insights to create measurable metrics.

- Led and developed regional social media marketing campaigns to drive brand awareness and preference for Intel based products - Developed go-to market plans to educate users, create brand engagement and drive sales. - Led the content development and review process for all APAC markets - Led the implementation of brand advocacy program for Intel community - Cross-functional collaboration with Intel Digital Hub (an internal data-driven function for all digital initiatives) to drive social media programs and measure success. - Partnered with product and marketing teams to leverage social media to drive success - Developed content strategies including brand persona and content framework to drive regional content excellence for Intel

Led and developed regional social-digital communication strategies and initiatives for implementation across paid, earned and owned media Developed content strategies including brand persona and content framework to help drive content excellence Developed the strategy for regional brand advocacy and influencer engagement program Proven leader, mentor and team player across geographies with established track record in managing team members and stakeholders

Digital Strategist leading up to 13 regional teams in the management of social media embassies across Asia Pacific. Clients include Intel, Lenovo, BlackBerry and SK Planet. Specialise in management and implementation of local and regional campaigns across all social media platforms including Facebook, Instagram, Twitter and Linkedin. Develop social analytics to measure success of social-digital efforts and making recommendations to digital campaigns Conceptualized, led and managed the BlackBerry Dream App Factory social media campaign that won the Gold Award in “Excellence in Social Media Marketing” at the Marketing Excellence Award in 2013

Lead teams to develop local and regional communications programme for corporate and consumer clients including Facebook, Manulife, Blue Coat Systems, Monetary Authority of Singapore (MAS), Marina Bay Sands, World Sport Group, Zespri and Civil Aviation Authority of Singapore (CAAS) Media management, client servicing, issues management, event management, research, corporate reputation, writing and brand positioning

Plan and manage large-scale media events for clients such as Reckitt Benckiser, Facebook, Marina Bay Sands, DesignSingapore Council, World Sport Group (WSG), Samsung and Zespri Develop communications strategy and framework for media engagement across the healthcare, consumer, technology, corporate and government finance clients. Provide strategic counsel for clients across a variety of communications needs including media management, issues management, corporate reputation and brand positioning Lead the implementation of PR campaigns for clients including Facebook, Manulife, Blue Coat Systems, Monetary Authority of Singapore, Marina Bay Sands, Zespri, CAAS and Changi General Hospital

PR support across corporate and healthcare clients. Execute programs to drive positive coverage and enhance corporate reputation

Intern, Corporate Affairs Assisted in the development of Temasek Holdings's annual report, Temasek Review 2006. Provided support in the inaugural media trip to Vietnam for Indonesia editors. Supported the Corporate Affairs team on internal communication

Marketing Communications Executive Management of sales events and tradeshows. Responsible for company’s internal and external communications.Worked with advertising and media companies to product marketing materials.

Marketing and Corporate Communications