Yann BASTIEN

Yann BASTIEN

VP Brand Marketing, Butterfinger, Baby Ruth & Co @ Ferrero

About

International Marketing leader, fluent in 3 languages, with an extensive 20 year experience in managing Top FMCG brands in different food categories. I have a strong track record in building business plans combining product innovation and communication platforms to engage consumers and drive sales performance. Board Member for several years at Ferrero USA, I’m energized by working in demanding and dynamic environments. Thanks to my diverse education, culture and background, I bring on the table a set of hard and soft skills allowing me to build collaborative culture across the various functions of the company and with our external partners, agencies and retailers to deliver maximal results.

Country

United States

City

New York City Metropolitan Area

Industry

Food & Beverages

Skill

Marketing Strategy, Brand Management, Leadership, Food Industry, Marketing, FMCG, Market Analysis, Marketing Management, Shopper Marketing, Consumer Products, Food & Beverage, International Marketing, Research, Strategy, Market Research, Product Development, Project Management, Branding, Digital Marketing, Competitive Analysis

Experience

Ferrero

VP Brand Marketing, Butterfinger, Baby Ruth & Co

Ferrero

LinkedIn
2025-8 - Present · 1 yr 2 mos

New York City Metropolitan Area

Ferrero

Senior Marketing Director TIC TAC - Innovation

Ferrero

LinkedIn
2020-4 - 2025-7 · 5 yrs 4 mos

New York City Metropolitan Area

Ferrero

Director of Consumer & Shopper Innovation Research

Ferrero

LinkedIn
2019-9 - 2020-3 · 7 mos

New York City Metropolitan Area

Ferrero

Director of Shopper Innovation Research

Ferrero

LinkedIn
2016-3 - 2019-8 · 3 yrs 6 mos

New York City Metropolitan Area

Ferrero

Marketing Group Manager NUTELLA

Ferrero

LinkedIn
2013-4 - 2016-2 · 2 yrs 11 mos

France

Ferrero

Senior Brand Manager KINDER BUENO

Ferrero

LinkedIn
2011-1 - 2013-3 · 2 yrs 3 mos

France

ESSEC Business School

External Lecturer

ESSEC Business School

LinkedIn
2013-9 - 2016-2 · 2 yrs 6 mos
Brasserie Kronenbourg

Senior Brand Manager KRONENBOURG

Brasserie Kronenbourg

LinkedIn
2008-7 - 2010-12 · 2 yrs 6 mos

France

Brasserie Kronenbourg

Brand Manager 1664

Brasserie Kronenbourg

LinkedIn
2006-1 - 2008-6 · 2 yrs 6 mos

France

Danone

Assistant Brand Manager

Danone

LinkedIn
2005-3 - 2005-9 · 7 mos

France

Unilever

Quality & Environment Assistant

Unilever

LinkedIn
2003-5 - 2003-12 · 8 mos

France

Education

ESSEC Business School

ESSEC Business School

LinkedIn

International Food Marketing

2004 - 2005 · 1 yr
Ecole d'Ingenieurs de PURPAN

Ecole d'Ingenieurs de PURPAN

LinkedIn

Agricultural and Food Products Processing

2001 - 2004 · 3 yrs
University of Nottingham

University of Nottingham

LinkedIn

Food and Marketing

2003-1 - 2003-6 · 6 mos
Université Paul Sabatier Toulouse III

Université Paul Sabatier Toulouse III

LinkedIn

Biology (Level 6)

1997 - 2001 · 4 yrs

Yann BASTIEN's Contact Information

Email

******@***.com

Phone

(**) *** ****

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