Yanida Kaiyasut

• PR Strategies Development & Execution: Developed comprehensive PR strategies and campaigns aligned with clients' goals and objectives, identifying target consumers, media outlets, and key influencers to maximize campaign impact. • Event Management: Planned and organized event, from initial planning stages to final execution, to ensure events were executed flawlessly and aligned with client objectives. • Media Relations: Explored, proposed, and approached KOLs for collaborations and partnerships, planned and executed product launch events, as well as distributed press releases to relevant media channels to generate publicity and brand visibility. • Translation Services: Delivered translation services, including translating news articles from English to Thai, to ensure effective communication for Thai-speaking audiences. Highlight Achievement Create an event plan and execute a product launch for ASICS Thailand, progressing to the evaluation phase of the activity and presenting feedback to the client. Significantly contributed to client success by crafting key messages for prestigious brands such as AirAsia and ASICS, tailoring communication strategies to target demographics, gathering invaluable insights, and meticulously selecting optimal media outlets, ensuring maximum impact and brand resonance.

• PR News Writing: Wrote PR news articles and coordinated with the PR department to ensure timely dissemination and alignment with overall communication strategies. • KOL Research and Coordination: Conducted research to identify KOLs that aligned with campaign objectives and target audience demographics, while coordinating with KOLs to secure collaborations and partnerships. • Media Relationship Management: Built and maintained strong relationships with media editors, influencers, and reporters to secure positive coverage and maximize brand visibility.