Yan HAN

As the Influencer Marketing Manager at PartnerBoost, I led the creation and implementation of an innovative cross-border CPS (Cost-Per-Sale) partnership system, specifically designed for chinese brands looking to expand into international markets. This initiative, which I developed and executed from scratch, is at the core of PartnerBoost's position as a leading primary affiliate marketing platform for cross-border businesses. I successfully attracted 650+ overseas influencers and facilitated over 300 high-conversion collaborations, significantly driving brand visibility and sales for our clients. Additionally, I pioneered a highly successful Gifting Campaign, which reached a pool of 10,000+ influencers, resulting in 47 high-engagement partnerships and increasing merchant retention by 88%. This initiative further enhanced our platform’s ability to foster long-term, high-quality influencer relationships, solidifying our role as a trusted partner for businesses looking to scale globally. By introducing this unique, innovative CPS system, I developed tailored, data-driven strategies that maximized ROI and optimized influencer partnerships. My work played a pivotal role in establishing PartnerBoost as a trusted and effective primary affiliate marketing platform for businesses looking to expand globally and achieve success in competitive international markets.

At PartnerMatic, a comprehensive affiliate marketing platform focused on influencers and media traffic, I was responsible for overseeing all influencer-related business activities. This included influencer recruitment, ad partnerships, and developing tailored campaigns to drive brand awareness and engagement. I worked closely with influencers to create high-impact marketing strategies, ensuring successful collaborations and maximizing results for our clients.

As an Influencer Growth Specialist at PartnerForward, my role is pivotal in scaling the brand's presence through strategic influencer partnerships. I am responsible for identifying, engaging, and nurturing relationships with influencers across various social media platforms to amplify our brand message and drive engagement.

At ShopLooks, a second-tier influencer affiliate marketing platform, I led the operation across multiple platforms including Instagram, YouTube, TikTok, Blog, and Pinterest. I oversaw influencer recruitment, content placement, and paid collabs, driving growth for the platform. I successfully signed over 1,000 new influencers annually (46.35% of the entire team), and played a key role in 5000+ new user conversion projects. I also improved the monthly campaign completion rate to 85%, significantly boosting campaign effectiveness and brand reach.

- Produce and publish monthly training module and articles, manage FILORGA ADDICTS platform and report the results. - Participate in new product releases such as TIMR-FILLER SHOT, FOAM CLEANSER, etc. and collect information on competing products. - Connect with other country representatives and organize training seminars.

Be responsible for project consulting, optimizing their existing strategies and developing new markets according to the company's requirements.

Published patent of invention “A thickener and Its Application in Cosmetics”, patent number CN112516008A. Optimize liposome encapsulation technology and apply it to actual products while ensuring stability, safety and efficacy. Help marketing department to shoot product promotion film, responsible for showing products and explaining product selling points

Prepare experimental materials, test the products and adjust formulations, and proficient in formulation of cream lotion and other cosmetics.

Google Ads search certification TOEIC 965

Served as class president and was honored as an outstanding graduate of Shanghai in 2021. First prize scholarship for one time; Second prize scholarship for four times; Third prize scholarship for one time; Series of College Preliminary Contests of 2018 “FLTRP ETIC•Cup”: First Prize in English Writing Contest First Prize in English Reading Contest Second Prize in English Presentation Contest Third Prize for Band C in National English Competition for College Students (NECCS)