Yanbo Man

Brand Marketing Associate @ Shiseido

Country

Japan

City

Tokyo

Industry

Cosmetics

Skill

Project Management, Marketing, Marketing Strategy, Product Marketing, Integrated Marketing, Communication, Customer Relationship Management (CRM), Social Media Marketing, Social Media Communications, Social Media Advertising, Brand Strategy, Advertising, Adobe Photoshop, Media Relations, Social Media, Adobe Illustrator

Experience

Brand Marketing Associate

Shiseido

2025-4 - Present · 1 yr 6 mos

Tokyo, shiodome

Product Manager, ELIXIR Oversee the full lifecycle of global skincare product development, driving initiatives from concept inception (0→1) through to commercial launch. Accountable for cross-functional leadership across R&D, consumer insights and evaluation, manufacturing coordination, product strategy, packaging development, and external communications — ensuring seamless execution, on-time delivery, and alignment with brand equity and global market expectations. 商品企画担当, ELIXIR グローバルスキンケア商品のライフサイクル全般を統括し、0→1のコンセプト立案から市場投入までを主導。研究開発、消費者インサイト・評価、生産調整、商品戦略、パッケージ開発、対外コミュニケーションにわたり部門横断的にリーダーシップを発揮し、ブランド価値およびグローバル市場要請に即した高品質な製品を、確実かつタイムリーに実現。