Yana Yanbekova

EnterpriseAlumni is a software company managing alumni communities for global finance, professional services, defence and government institutions. • Engaged senior decision-makers inside major institutions, including the Royal Air Force, the US Chamber of Commerce, Genentech, BlackRock, and Wells Fargo, for the company's editorial and thought leadership programmes. • Led the company's full rebrand end to end (visual identity, messaging architecture, brand system), and rolled it out across every internal and external touchpoint. • Delivered events across Europe and the US, including the company's flagship NYC conference. • Worked as the CEO's communications and visual partner on board reports, client presentations, and internal narratives. • Designed and deployed AI-powered systems for content production, design, and team enablement.

• Upgraded the company’s visual and verbal identity across all channels, both internal and external. • Streamlined content and brand strategy to ensure every campaign, event, and asset told a consistent story.

Embedded with the Homes for Ukraine team during the borough's refugee response. • Built local recruitment campaigns for volunteer host families and shaped the public messaging that sustained community engagement with the programme. • Collected, edited, and placed first-person stories from resettled Ukrainian families in local press, sustaining policy attention and host recruitment momentum while navigating advocacy communications inside a statutory framework. • Translated complex immigration policy into clear, accessible messaging for residents across the council's communications estate.

I helped small European businesses and entrepreneurs find their voice and audience through: • Brand identity strategy and design • Digital content and visual storytelling

Boutique social media agency delivering paid social and content strategy for clients ranging from national consumer brands to small local businesses. • Ran my first client account end-to-end, including market research, positioning, visual identity, content system, and paid ads. • The results: 7x return on ad spend in six weeks. Also untangled a three-year Meta ad account restriction – done in 9 days.