Yana Chernyavskaya

1. Managed the UA team, led and advised them, and enhance internal processes. 2. Optimised large-scale mobile marketing campaigns across core Ad Channels, ensured the proper UA setup. 3. Developed new growth initiatives by following best practices and strategies in UA. 4. Developed reporting and analytics related to user acquisition and marketing. 5. Developed relationships with partners and search for new ads channels. 6. Worked closely with creative production team, analysts and product team.

1. Managed the UA team, led and advised them, optimised large-scale mobile marketing campaigns across core Ad Channels, ensured the proper UA setup. 2. Developed UA strategy plans and defined KPIs in alignment with business objectives, setting goals and budgets per title and platform. 3. Had responsibility for a budget, producing monthly and annual budget forecasts for each game and platform. Had responsibility for analysing and reporting performance of UA activities to key stakeholders. 4. Training and adaptation of new employees. Team motivation and development. Experience in hiring and firing employees. 5. Advised marketing and product teams. 6. Worked with Creative Team to explore innovative design concepts in order to improve campaign performance. Developed automation tool for creative testing. 7. Worked with BI Team. Developing and testing BI tools for UA managers. Worked with API of platforms. Developed automation tool for UA on Facebook and Google Ads. 8. Worked with Ads Channels partners: exchanging roadmaps, connecting beta-features, testing new features from the platform, sending bug-reports. 9. Public speaking, preparing presentations/reporting for events.

1. Planed, create, monitor, and optimize paid mobile marketing campaigns across different channels: Facebook, Google, Unity, Tiktok, Pinterest, Snapchat, Ironsourse, Vungle. 2. Shared UA experience across marketing and product teams. 3. Worked closely with Creative teams to coordinate efforts and share feedback. 4. Worked closely with BI-teams, develop and test BI tools to boost performance metrics.

‒ Provide full-cycle management of advertising campaigns, including planning, launch, and optimization in accordance with KPIs. ‒ Analyzing user quality in cooperation with the analytics team. ‒ Ad creatives research and development in cooperation with the design team. ‒ Manage day-to-day relations with partners. ‒ Provide data-driven solutions to boost creative development.

‒ App Store names and keywords analysis and optimization. ‒ Visual marketing materials (screenshots, banners, videos, etc.) analysis, implementation and optimization. ‒ Keyword localization and adaptation to local markets. ‒ A/B testing of marketing materials. ‒ App Store/Google Play search analysis, competitor analysis. ‒ Close collaboration with design, development and user acquisition teams.

‒ Web analytics of official site and ppc-campaigns. ‒ Creating and delivery of online and offline ads in Belarusian market. ‒ Creating and participation in advertising and corporate events. ‒ Design, modification and creation of promotional materials. ‒ Filming and editing promotional videos. ‒ Supporting of document circulation and payments reconciliation.

Finding customers, promoting corporate services, telemarketing, supporting of document circulation.