yan zhang

Manage overall marketing responsibility in APAC region for setting and executing marketing strategy throughout the organization for continuous business growth in region. Lead a team spanning across product marketing, clinical marketing, scientific marketing, strategic marketing, corporate branding, marcom, digital marketing, marketing research, upstream product marketing, service marketing etc., Develop region marketing plan and value proposition to implement marketing strategy for achieving business performance in APAC region by closely cooperate with departments of sales force, service force, government affair, business operation, customer experience, registration affair, etc., Closely cooperate with headquarter to work on global long-term business strategy, as well as build up the strategic alliance with 3rd party companies for new business opportunities and improve the business scope to wider population

- Develop marketing plans for oncology business and align the strategy with BG by BMC dialogue. - Monitor the implementation of oncology business plans and programs for supporting sales teams to achieve business targets in terms of sales OIT, revenue, growth rate, market share and profitability. - Identify and realize market opportunities for long term oncology business planning and growth. - Capitalize creatively and effectively on new business opportunities. - Lead promotional activities including sales training, trade shows, customer seminars/workshops, literature, and sales & promotional materials, etc. - Establish and maintain close contacts with key customers to keep sustainable business development - Formulate the right pricing model based on global recommended price, market price, and actual cost analysis for the oncology business

According to the business environment of modality in China, set positioning of the high-end, mid-end and low-end products. Based on the market development, design and set for product the business portfolio, business price and business target then delivered to the sales team. Related trainings for the sales team on product, market positioning, target customer group etc., are carried out accordingly for the sales team , so as to let the sale team can learn and understand better about the products to be sold and ensure the required business target to be achieved. The communication with the sales team is conducted and their feedback during product selling is collected, so the business structure and price are adjusted timely in order to satisfy the requirements of the customers and the market, so as to achieve business goals of all modalities jointly with the sales team. Responsible for establishment, update, publication, distribution, callback and destruction of the product price list. Based on the product annual target and product portfolio, department shall set clear annual marketing promotion strategy and budget. Plan the marketing budget allocation to industry segment and product segment, national and regional event based on the annual marketing expense budget and industry information and trends.