Yan Liang

*FORMERLY KNOWN AS GROUPM OOH” As an Account Executive at GroupM OOH, I played a key role in planning, executing, and optimizing out-of-home (OOH) advertising strategies for leading brands (i.e CIBC, Kruger, London Drugs, Northland Properties, etc). I worked closely with media vendors, and internal teams to develop high-impact campaigns that maximized visibility and engagement. Key Responsibilities & Achievements: - Strategic Media Planning – Developed data-driven OOH media strategies tailored to client objectives and target audiences. - Client & Agency Collaboration – Partnered with brands and media agencies to ensure seamless execution of advertising campaigns. - Campaign Execution & Optimization – Managed end-to-end campaign execution, ensuring smooth operations, budget alignment, and measurable impact. - Creative Integration – Worked with creative teams to align visuals and messaging with brand strategies. - Vendor & Budget Management – Negotiated media placements and secured the best possible rates across high-visibility locations. - Performance Analysis & Reporting – Provided clients with actionable insights through data analysis and campaign performance reports.

As an Account Executive, I drive impactful out-of-home (OOH) advertising solutions, helping brands connect with their audiences in high-visibility locations. My role involves strategic client management, media planning, and campaign execution. Worked with leading brands such as (CBS - Canadian Blood Services, Kijiji, etc) Key Responsibilities & Achievements: - Client Relationship Management – Serve as the primary point of contact for clients, understanding their advertising goals and delivering tailored OOH media solutions. - Campaign Strategy & Execution – Develop and execute targeted media plans, optimizing placement and impact across various OOH inventory. - Cross-functional Collaboration – Work closely with media vendors, internal teams, and the creative team to ensure seamless campaign execution. Data-Driven Insights – Analyze campaign performance to provide clients with actionable insights for future strategies.

As an Account Coordinator at Kinetic, I supported the planning and execution of impactful Out-of-Home (OOH) advertising campaigns for clients across diverse industries. My role involved working closely with clients, vendors, and internal teams to ensure the successful delivery of campaigns. Key Responsibilities: - Assisted in the development and execution of OOH advertising campaigns, from concept to implementation. - Coordinated with vendors, media owners, and external partners to ensure seamless execution and delivery of materials. - Managed campaign performance tracking, ensuring timely delivery of reports. - Facilitated client and creative agency communication, providing regular updates and addressing any inquiries or concerns. This role enhanced my expertise in OOH media planning, client management, and strategic execution, solidifying my passion for impactful advertising.

🎄 Welcome to Santa’Ville – Where Every Ornament Tells a Story! 🎄 Santa’Ville is a seasonal pop-up shop specializing in beautifully crafted ornaments for every occasion. Celebrate the winter season with a personalized touch—we customize ornaments with names of your loved ones, friends, pets, and more. Whether it’s for a heartfelt gift or a cherished keepsake, 'our' ornaments make every moment magical.

As a Sales Associate at Old Navy, I provided exceptional customer service and helped drive sales growth through personalized product recommendations. My responsibilities included: - Engaging customers to understand their needs and provide tailored product suggestions. - Maintaining store visual merchandising standards, ensuring an appealing shopping environment. - Contributing to daily and weekly sales targets by promoting seasonal promotions. - Assisting with inventory management and restocking to ensure product availability. - Collaborating with team members to provide a positive shopping experience and build brand loyalty. This role helped me develop strong communication, sales, and customer service skills, while fostering a deep understanding of retail operations and brand promotion.