Yamini Komarolu

Social Media Manager @ EB1A Experts

About

I work at the intersection of social media, brand building, and growth, helping businesses turn content into visibility, authority, and measurable results. With 5+ years of experience in social media marketing, I specialize in building strategy-led social ecosystems, not just posting content. My work focuses on aligning social media with real business goals: lead generation, brand credibility, and long-term audience trust. I work closely with leadership to shape social and content strategies in a high-stakes, high-trust domain, where clarity, positioning, and credibility matter more than trends. From content planning and storytelling to paid social execution, I ensure every effort serves a larger growth objective. What I bring to the table: - Social media strategy tied to business outcomes - Content systems that build authority and consistency - Paid social campaigns focused on reach, relevance, and leads - Analytics-driven optimization (what’s working, what’s not, and why) - Community-first thinking that strengthens brand perception I don’t position myself as a “do-everything” marketer. My strength lies in social-led growth using content, distribution, and paid amplification to move audiences from awareness to action. I enjoy working with brands and founders who value strategy over noise, and clarity over vanity metrics. If you’re looking to build a social presence that actually supports growth, I’m always open to meaningful conversations.

Country

India

City

Hyderabad

Industry

Management Consulting

Skill

Social Media Marketing, Paid Social Media Advertising, Community & Audience Growth, Brand Marketing, LinkedIn Marketing, Facebook Ads, Content Marketing, Digital Marketing, Social Media Management, Branding, Content Creation, Content Development, Influencer Marketing, Creative Content Creation, Advertising, Brand Strategy, Social Media Optimization (SMO), Marketing Strategy, Web Content Writing, Social Media

Experience

Social Media Manager

EB1A Experts

2025-4 - Present · 1 yr 6 mos

Hyderabad, Telangana, India

- Lead end-to-end social media strategy for EB1A Experts, a high-trust immigration services brand, managing LinkedIn, Instagram, and other key platforms. - Develop and execute content calendars, thought leadership posts, and campaign assets aligned with business growth objectives. - Plan and manage LinkedIn advertising campaigns, optimising for reach, engagement, and lead generation. - Oversee newsletter creation and distribution, driving subscriber engagement and brand authority. - Analyse performance data across platforms to refine content strategy, improve reach, and maximise ROI. - Collaborate cross-functionally with leadership and subject matter experts to ensure content accuracy, credibility, and impact.

Social Media Marketing Specialist

EB1A Experts

2024-2 - 2025-5 · 1 yr 4 mos

Hyderabad, Telangana, India

- Managed and grew EB1A Experts' LinkedIn presence through strategic content planning, editorial calendars, and consistent publishing cadence. - Launched and optimised LinkedIn advertising campaigns targeting high-intent audiences, improving brand visibility and lead quality. - Created and distributed biweekly newsletters, building subscriber trust and reinforcing brand authority in the immigration services space. - Collaborated with leadership to develop content that positioned EB1A Experts as a credible thought leader across key audience segments. - Monitored performance analytics to identify top-performing content formats and continuously refine the content strategy for better engagement and reach.

Social Media Manager

OAKS

2023-10 - 2024-2 · 5 mos

Hyderabad, Telangana, India

- Produced and managed a high-quality YouTube content pipeline, driving consistent audience growth across OAKS' channel. - Grew YouTube subscriber base by 33% through strategic content programming, SEO-optimised titles and descriptions, and audience engagement initiatives. - Developed content strategies aligned with brand storytelling goals, ensuring each video reinforced OAKS' brand identity and value proposition. - Analysed YouTube analytics to understand viewer behaviour, optimise publishing schedules, and improve watch time and retention metrics. - Collaborated with internal teams to conceptualise and produce video content that resonated with target audiences.

Social Media Executive

Irish Expert

2023-4 - 2023-10 · 7 mos

Bengaluru, Karnataka, India

- Managed multi-platform social media presence across Facebook, Instagram, Twitter, and LinkedIn, ensuring brand consistency and audience engagement. - Planned and executed Facebook Ads campaigns for brand awareness and lead generation, optimising for reach and conversion efficiency. - Drove a 40% increase in social media followers through strategic content and engagement campaigns targeting the right audience segments. - Produced website content including meta descriptions, landing page copy, and blog content to support organic visibility and user experience. - Developed platform-specific content strategies that aligned brand messaging with audience interests, improving organic reach and follower loyalty.

Marketing Specialist

aecc india

2021-4 - 2023-3 · 2 yrs

Chennai, Tamil Nadu, India

- Managed social media content creation and community management across Facebook, Instagram, Twitter, and Pinterest, building brand consistency across all channels. - Drove brand awareness and audience engagement through data-informed content strategies, tailored to platform-specific audience behaviours. - Led and coordinated 2,000+ influencer partnerships to amplify brand reach, increase visibility, and drive campaign performance across key markets. - Designed and executed influencer collaboration frameworks, ensuring alignment between creator content and brand objectives. - Grew brand credibility and audience loyalty through creative, influencer-led campaigns that consistently delivered above-target results.