yale breslin

creative producer

About

Experienced journalist and content creator with a demonstrated history of working in the online media and print space. Skilled in storytelling, content ideation and execution, influencer marketing, digital strategy, media relations, and journalism. Strong media and communication professional with a Bachelor of Arts focused in Media, Information & Technoculture (MIT), Pyschology from The University of Western Ontario.

Country

united states

City

new york

Industry

online media

Skill

blogging, magazines, content strategy, social media, editorial, digital media, social media marketing, new media, digital strategy, creative direction, copywriting, advertising, press releases, facebook, content development, brand development, marketing communications, journalism, integrated marketing, creative strategy, wordpress, media relations, digital marketing, social networking, online advertising, publishing, copy editing, publicity, content management, online marketing, seo, television, sem, corporate communications, web content, newsletters, newspapers, google analytics, video, email marketing

Experience

online editor

v magazine

2010-5 - 2011-11 · 1 yr 7 mos

Launched VMagazine.com and VMan.com and oversaw both online entities in terms of publishing, content creation, paid media partnerships, original storytelling etc.

director of content

laird + partners

2016-10 - 2018-3 · 1 yr 6 mos

As the Director of Content at Laird and Partners, my job is to: - Conceptualize disruptive content specific ideas/concepts that align with creative campaign brief. - Act as point of contact between video editor and agency to ensure final deliverables match the tone/voice/vision expressed in initial brief. Work with the strategy team to collaborate on best practices/recommendations how content can best be used pre/during/post campaign. Ensure there is a clear direction and narrative with each content piece produced - with focus on both product and highlighting talent. - Work with account teams to ensure final deliverables are executed within desired budget. Clients include: Tommy Hilfiger, Tory Burch, DKNY (Intimates and RTW), Tiffany & Co., SoulCycle, American Eagle, Swarovski, Lane Bryant, Todd Snyder, Starter.

creative producer

ralph lauren

2018-9 - Present · 8 yrs 1 mo

editor in chief

industrie magazine editor-in-chief

2014-1 - 2016-12 · 3 yrs

Oversaw the editorial and operations of INDUSTRIE Magazine (under the Wednesday Agency umbrella) from content creation, ideating, printing, and producing all stories out of their Manhattan office. Responsibilities included: securing talent, overseeing deadlines, commissioning stories, writing/interviewing main talent, working with printers deadlines, overseeing distribution (in-store placement), social media content creation etc....