Eren Yalcindag

I’m a second-time founder and the CEO of WDC Studio, a modular business software platform designed to help companies run, connect, and scale their operations from a single center. I come from a family with a strong retail and merchandising background, particularly in home textiles and apparel retail. Growing up around store operations, pricing, inventory, and customer behavior gave me early, hands-on exposure to the realities of running physical and multi-channel businesses. Building on these insights, I founded Setrow, a multi-channel marketing and data platform focused on helping businesses engage customers through email, SMS, push notifications, and web personalization. Setrow attracted investment from leading figures in the Turkish technology ecosystem, including the founders of GittiGidiyor, and scaled customers across Türkiye. Through Setrow, I gained deep experience in building modular SaaS products, working with real-world data, integrations, and operating software at scale. After successfully exiting Setrow, I began working on the next chapter. At WDC Studio, we apply those learnings to build a second-generation platform; moving beyond marketing tools to connect operations, sales, product and pricing management, omnichannel data, and integrations in a single, service-based architecture. I’m particularly interested in building scalable platforms, working with partners, resellers, and enterprise teams, and designing software that performs reliably in complex, high-volume operational environments.