Yahya Mousa Al Safhi. MBA, CPM

• Produced tangible positive impact by driving revenue growth, expanding market share, fostering lasting relationships with key stakeholders, and executing effective sales strategies to capitalize on market opportunities and achieve business objectives. • Developed comprehensive sales strategies to achieve target revenues of SAR 32M and market share goals. • Collaborated with the executive team to align sales objectives with overall business objectives. • Worked closely with the company`s principal partners setting strategies, marketing plans, and budgets. • Identify and pursue new business opportunities to expand product distribution. • Attend industry events, trade shows, and conferences to network and promote the brand. • Develop and present compelling sales presentations to potential clients. • Remained abreast of industry trends, market dynamics, and competitive landscape to identify new opportunities. • Drove the development and execution of Sales & Marketing plans to meet or exceed revenue targets. • Negotiate and manage contracts, pricing, and promotional agreements. • Provide exceptional customer service and support to existing and potential clients. • Oversee day-to-day company operations, including finance, HR, and accounting. • Crafted Marketing strategy leading a newly born brand in contributing an additional 17% to the Saudi business in 2023 and 22% in 2024. • Surpassed 2023 targets topline numbers and bottom line with 119%. • Grew the business by 30% in 2023 as compared to 2022. • Fostered relationships with Key clients, Partners, and Principals to enhance sales opportunities & brand penetration. • Liaised with cross-functional teams, Marketing, Operation, Finance, Regulatory and product development. • Established key performance indicators (KPIs) to assess the effectiveness of sales strategies and initiatives. • Developed and managed the sales budget, ensuring efficient allocation of resources to achieve optimal results.

* Preparing consultancy for business development, Sales and Marketing development for new or existing projects. * Make all studies of Market and competitors and problems and make a solutions to develop the company strategic goals.

Supplier for Food & Beverage, Plastic & Packaging, Plastic, Make Private Label for Paper bag, Shopping bag Printing.

- Work to improve an organization’s market position. - Lead all processes of sales & Marketing and planning to achieve the goals of company. - Collaborate with advertising marketing companies. Snap chat, Insta., Tweeter, Facebook. - Defines long-term organizational strategic goals, builds key customer relationships. - Identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions. - Sign contracts in line with the commercial strategy of the company. - Work with the internal team, marketing staff, and other managers to increase sales opportunities and thereby maximize revenue for their organization.

- Lead all processes of sales & Marketing and planning to achieve the goals of company, Increase the sales through negotiating, Advertisement, contracting and relation for all the market channels: Key Account, Direct Distribution, Horeca, Wholesales and Home Delivery.

- Work to improve an organization’s market position. - Defines long-term organizational strategic goals, Operational sales, and builds key customer relationships. - Identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions. - Sign contracts in line with the commercial strategy of the company. - Expansion and business growth by opening new branches and showrooms/ Retail Section. - Work with the internal team, marketing staff, and other managers to increase sales opportunities and thereby maximize revenue for their organization. - Produces and ensures the business development plan in Saudi, and liaising with the Area Manager. - Identification of capacities and competencies and essential skills for employees of the company. - Review training programmers continuously to keep up with the changes that occur in the work environment.

Country Manager, KSA: Administration and Development Manager of KSA, Marketing & Sales Head Executive Director for all branches in the Western Region and Managing Director of Riyadh region. Responsible for 3,000 clients virtually, our specialization in the production and manufacture of plastic materials and mineral own rations and catering, and products such as: Dishwashers foam, tin, packaging materials, packaging materials, Paper plates, we have 3500 items, Aluminum container, Cling Film, Shopping bag, Cups cake, All items for institutions like: Spoon, Knife, vinyl, medical gloves (latex), detergents…etc. * Strategic Plan • Executive Director for all branches in the Western Region and Riyadh region. Responsible for +3,000 clients virtually, our specialization in the production and manufacture of plastic materials and mineral own rations and catering, and products such as: Dishwasher’s foam, tin, packaging materials, packaging materials, Paper plates, we have 3500 items, Aluminum container, Cling Film, Shopping bag, Cups cake, All items for institutions like: Spoon, Knife, vinyl, medical gloves, detergents • Development of company goals and implement a regional sales and distribution plan which meets the objectives of the divisional plan and is in line with brand strategy and the needs of the trade. • Managing business development activities, accountable for the top-line profitability & increasing sales of the company’s products, and responsibility about Marketing Budget, Packaging, Advertising, Market Share, Brand Name and Cost Items • Leading development of the Trade Marketing Strategy to achieve defined business objectives across all product categories • Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance • Expansion and business growth by opening new branches and showrooms/ Retail Section • Working closely with key customers to provide category and shopper insights to drive performance

Key Accountabilities.  Sales& Distribution plan Develop and implement a regional sales and distribution plan which meets the objectives of the divisional plan and is in line with brand strategy and the needs of the trade.  Volume and Market share Manage key regional trade customers through the development and implementation of account strategies and plans through regular communication with the account team in order to maximize volume and share performance.  Coaching and Motivation Manage an efficient and effective regional sales team through on & off job training, motivation and staff development in order that trade marketing representation is superior to the competition in respect of both core and added value services.  Numeric distribution and Availability Manage the distribution of company brands within the region in order to ensure that availability is maximized in line with brand strategies and the needs of the market by trade channel and outlet type.  Visibility and Trade promotion Implement national presence marketing and promotion programs with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the region by gaining the active support of the trade  Communication and Relationship with trade Establish close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment  Communication with sales team Keep Area/branch managers and supervisors fully informed at all time of objectives, progress and future action plan in order that effective planning and in-market activities can he implemented  Financial Control Manage financial accounts and assets for the region to ensure that sales and distribution resources are secure and used in the most effective manner possible.

Responsibilities: * Developed and executed a market vertical sales strategy with its associated accounts’ plans, achieved annual orders and revenue targets while maintaining linearity. * Led all aspects of market research, price points, competitive analysis, product design, trend analysis, promotional initiatives by tracking the industry standards. * Designed and developed Customer Service Standards and implemented across the network. * Conducted meetings & developing the team spirit and updating them about industry and product information.

Responsible for the following:  Marketing analysis, Marketing research strategies and plans and perform the market research activities.  Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.  Training of supervisors and salespeople on how to deal with customers and spread in the market. HR Specialist and Administrative in Makkah for the period from 01/05/1999 to 25/08/1999:  Monitor staff performance and attendance activities.  Working and maintains payroll information by designing systems.  Provide support to supervisors and staff to develop the skills and capabilities of staff.  Develop human resources solutions by collecting and analyzing information. Perform other related duties as required Preparation of sales reports and meeting with the overseers and given instructions on how to exploit opportunities.