Yaheli A.

Jellysmack is the global creator company that detects and develops the world's most talented video creators through technology. Our mission is to work with creators and grow their overall presence online.

Digital Talent Rep. for the Univision Creator Network • Managed a personal roster of 40+ influencers both in and out of network. • Recruited and retained top multicultural channels/influencers on to the UCN Network including the top performing accounts. • Worked with influencers to optimize their social platforms and develop best practices based on the data from their accounts • Planned and executed the integration of influencers in tent-pole events both internally within Univision and within the digital industry space (VidCon, Playlist, etc) • Developed, organized and upkept internal trackers for easy navigation of important contracts and information • Created and distributed a monthly trends and information newsletter to all UCN talent

• Served as the liaison between the client, sales, sales planning, execution teams, agencies of record and 3rd party vendors • Monitored pacing and performance throughout campaigns • Coordinated and lead all meetings with clients • Compiled and analyzed data and reports from google analytics and other platforms • Created various reports (performance, optimizations, pitches, next steps, etc...) • Calculated and maintained healthy margins for the overall media budgets • Headed "special requests/projects" for clients to ensure a comprehensive and diverse digital coverage

DIGITAL MEDIA COORDINATOR • Created a workflow and form for entering digital orders into a new system • Worked with bilingual teams from over a dozen different markets across the U.S., Argentina and Mexico • Processed digital orders from the East, Mountain and Texas regions to ensure timely execution. • Educated markets about basic digital knowledge and procedures MOBILE EXECUTION LEADER • Created and scheduled mobile keyword campaigns, SMS/MMS blasts for both client and O&O properties • Managed all mobile databases across the US • Compiled reports on campaign and SMS/MMS blast performance • Updated scripts and practices to comply with federal and industry regulations (FCC, FTC, TCPA, MMA, CTIA)

• Part of a project for UCLA Anderson, collaborated with a team to create new digital marketing ideas for an up and coming band Rixton • Developed innovative contest ideas to drive iTunes sales • Created digital and social campaigns to increase social media numbers and popularity

• Managed and organized UCSB’s video library • Welcomed visitors by greeting them, in person or on the telephone; answering or referring inquiries. • Liaison for professors, teachings assistants and other faculty • Managed scheduling for video shoots • Maintained continuity among work teams by documenting and communicating actions, irregularities, and continuing needs. • Assisted with related clerical duties such as photocopying, faxing, emailing and filing.

•Worked on set of productions for UCTV as a camera operator •Served as a production assistant for live broadcasts (graduations, commencements, debates, etc...) •Individually filmed tapings of professors and teaching assistants

•Assisted with the preparation and delivery of marketing materials •Performed analysis of marketing and sales data •Sought and analyzed competitor marketing and sales materials both on and offline •Entered contact information into contact management systems •Provided support to social media efforts

•Conducted consumer and market research •Helped develop potential brand and licensing deals for celebrities •Prepared and presented marketing decks to company agents

•Collaborated with fellow team members to create and execute marketing strategies tailored to the company’s needs •Prepared creative briefs •Liaison between client and team members

Relative Coursework: The Business of Entertainment, Media & Sports: Leading Change in Challenging Times Music in the Digital Age: The YouTube Effect The Creation and Marketing of Entertainment Brands