Yağmur Başak Ören, HBSc.

• Creating original research-based content exploring the intersection of neuroscience, scent, and consumer behavior. • Authoring weekly articles and carousel posts analyzing academic studies for a wide range of audience.

• Shared independently developed, research-based content with the WTSA News Hub, translating complex neuroscientific findings into accessible insights on neuroscience, scent marketing, consumer behaviour, and sensory branding. • Collaborated on coordinated publishing efforts to support WTSA's mission and enhance visibility, sharing relevant articles and highlights across digital platforms. • Contributed to public outreach and support public awareness initiatives, promoting campaigns and events that highlight the critical role of olfaction in health, branding, cognition and sensory innovation.

• Translated neuroscience and neuromarketing content from Turkish to English, ensuring accuracy in terminology and accessibility for a global audience. • Authored four weekly research-driven articles on olfaction in neuromarketing and consumer behaviour in relation to attachment styles, contributing to increased content engagement and industry awareness. • Collaborated with project directors to enhance NeuroMark’s social media presence, leading to increased engagement with neuromarketing-focused content. • Developed research proposals and designed neuromarketing studies tailored to client needs, gaining hands-on experience in experimental design and consumer neuroscience applications.

• Formulated and analysed cosmetic products in compliance with health and safety regulations, applying analytical chemistry and laboratory skills to ensure product quality. • Conducted laboratory tests using specialised equipment to ensure viscosity, moisture content, pH levels, and titration, ensuring formulations met industry standards. • Gained expertise in product formulation and the development of ingredient sections for consumer products, strengthening technical knowledge in cosmetic science and regulatory compliance.

• Conducted comprehensive social recognition experiments with over 50 female mice, contributing to the discovery that G-protein coupled estrogen receptor 1 (GPER1) enhances short-term memory in the medial prefrontal cortex (mPFC). • Prepared experimental setups and collected vaginal cell samples, maintaining consistency in data collection while adhering to ethical research protocols. • Analysed and scored over 100 hours of behavioural video footage using SPSS and Microsoft Excel, leading to improved data accuracy and interpretation. • Presented research findings through written reports and oral presentations, showcasing scientific communication and technical writing skills.

• Achieved Dean’s Honour List in Winter 2020, Winter 2021, Fall 2022 and Winter 2023. • Received the University of Guelph Entrance Scholarship and the International Registrar’s Entrance Bursary. • Successfully completed a senior year thesis course by demonstrating excellent oral and written communication as well as research skills.

• Graduated from the International Baccalaureate Program with a grade of 34 out of 45 and awarded with the International Baccalaureate Bilingual Diploma. • Conducted research on the effects of gene mutations on olfactory mechanisms of male and female fruit flies for the Extended Essay in Biology High Level and achieved the highest grade. English B (Higher Level): 6/7 Turkish A (Higher Level): 4/7 Biology (Higher Level): 5/7 Chemistry (Standard Level): 6/7 Mathematics (Standard Level): 5/7 Turkey in the 20th Century (Standard Level): 6/7 Extended Essay in Biology (High Level): A Theory of Knowledge: C CAS was completed