Roman Efremov

Publishing Director, MK @ Lesta Games

About

I build operational systems that align live games, people, and strategy. With 10 years in F2P, I lead publishing at scale: business development, monetization, CRM, live ops, and cross-functional teams of 50+ experts. My core strength lies in structuring chaos into systems — intuitive, measurable, and aligned with long-term vision. I don’t micromanage. I architect. Known for: • Building resilient publishing orgs from scratch • Scaling monetization, retention, and game economy frameworks • Diagnosing and aligning misfiring product/ops systems • Communicating with clarity, leading without ego Currently leading publishing at Lesta Games (Mir Korabley F2P). 🛠️ Keywords: F2P Publishing · Game Monetization · Live Ops · Game Economy · Team Scaling · Product Strategy · Operational Excellence · Leadership

Country

Russia

City

St Petersburg

Industry

Computer Games

Skill

Cross-Functional Collaboration, System Design, Data-Informed Decision Making, Game Economy, Team Leadership, Product Metrics, LiveOps Architecture, F2P Monetization, Game Publishing, Strategic Operations

Experience

Publishing Director, MK

Lesta Games

2022-12 - Present · 3 yrs 10 mos

* Leading publishing and live ops for one of the top F2P naval games. * Managing 50+ professionals across BizDev, CRM, Marketing, Game Stores, Community, Content, QA, Monetization, and Economy Design. ** Structured and scaled publishing department from fragmented teams to a unified, mission-aligned org. ** Drove growth-focused operations strategy with minimal overhead. ** Architected internal collaboration frameworks between development and publishing. ** Mentored mid-level leaders into strategic operators. * Reporting directly to product leadership, acting as a systemic bridge between product, players, and business.

Head of Meta Department, World of Warships

Wargaming

2022-6 - 2022-12 · 7 mos

Live Operations, Monetization, Game economy, Game design, Onboarding, Game stores, UI development, UI design, Programming, QA

Frontline Lead, World of Warships

Wargaming

2021-3 - 2022-6 · 1 yr 4 mos

Live Operations, Monetization, Game economy, Game stores, QA

Monetization Team Lead, World of Warships

Wargaming

2020-10 - 2021-3 · 6 mos

Monetization

Senior Global Monetization Manager, World of Warships

Wargaming

2018-11 - 2020-10 · 2 yrs

Saint Petersburg, Russian Federation

Global Monetization Manager, World of Warships

Wargaming

2018-2 - 2018-11 · 10 mos

Saint Petersburg, Russian Federation

* Created monthly monetization plans with all activities included, both financial and in-game. ** Determined what players would buy in the Premium shop, in which bundles, and at what price. ** Defined ways to entertain players during their sessions: challenges, missions, marathons, etc. ** Calculated fair rewards for all in-game activities. ** Approved plans with the Product Manager and Regional Publishing Directors. * Improved the product's KPIs: Revenue, Retention, Churn rate, AU (DAU, WAU, MAU), ARPU, ARPPU, LT, LTV, Spending, CCU, etc. * Collaborated on in-game and monetization questions with Management, BI, Content & Localization, Engineers, QA, Asset Production, Community Management, and Customer Support. * Participated in the creation of new mechanics and in the improvement of existing ones. * Analyzed various data, tested hypotheses, and optimized monetization mechanics. * Resolved issues when problems arose. * Assisted new colleagues in acclimating to the team.

Product Marketing Manager

Computers and peripherals, Ltd

2017-7 - 2018-2 · 8 mos

Belarus, Minsk

* Brought products to the market of the Republic of Belarus (Hewlett Packard, HPE, Canon, Ricoh, Bitdefender). * Defined the assortment, supply volume, and price level of products. * Conducted marketing and market research, as well as product analysis. * Communicated with vendors (HP, HPE, Ricoh, Canon, etc.) and collaborated with Top Management, Sales, and Marketing teams.

Product Manager in the department of Banking Products

Idea Bank S.A

2015-12 - 2017-8 · 1 yr 9 mos

Belarus, Minsk

* Achieved recognition as the best employee of 2016. * Calculated and launched four card products – market leaders in their niches. * Participated in the development of naming, positioning, and sales channels. * Built a system of analytics for card products from scratch. * Worked closely with the Marketing, Sales, Legal, and IT Departments, as well as Top Management. * Signed contracts with key partners, including insurance companies and companies providing concierge services and loyalty programs.