Yael Katz

BrainCheck provides rapid, mobile cognitive assessment and decision support technology to physicians, empowering them to deliver high-quality, personalized cognitive health care to patients everywhere and get reimbursed. This helps patients live better and safer lives at home, decreases caregiver frustration, and saves health systems trillions. Founded in 2015 by neuroscientists and technologists Dr. Yael Katz and Dr. David Eagleman. BrainCheck helps lessen the human and economic toll of cognitive impairment and dementia through its interactive cognitive assessment and care management technology. BrainCheck is used in over 400 clinical practices and by 150,000 people around the world to detect cognitive changes early and enable patients, caregivers, and clinicians to work together to implement personalized recommendations to preserve brain health and functional independence. BrainCheck enables physicians to get paid for cognitive care management (via Medicare reimbursement and risk-adjusted capitated payments) and simultaneously reduces healthcare costs by keeping patients healthy, safe, and out of the hospital.

CountVision provides an easy-to-use, low cost software solution for cell counting and fluorescence quantification, which replaces the expensive hardware or manual approaches commonly used for these applications. Our flexible technology and smart algorithms can be applied to image-based problems across many scales, from molecular to organismal. The cloud-based platform allows for efficient storage and organization of images and data and facilitates data sharing and collaboration.

VP of E-Commerce January 2014 - December 2014 Director, Customer & Pricing Strategy, July 2013 - December 2013 Product Marketing Manager, July 2012 - June 2013 JW Player is a creator of web video technology. As one of the first non-engineers in the company, I helped grow our footprint to over 6 billion monthly video plays on websites ranging from individual blogs to ESPN, CNN, AT&T and Stanford University. Highlighted achievements and responsibilities are: • Drove customer acquisition and retention to achieve a $2 million e-commerce revenue target • Led a team to design and implement a data-driven marketing strategy involving user segmentation and behavioral targeting and marketing automation to scale campaigns. • Developed company website including brand and content strategy, user experience, and all aspects of conversion funnel (including SEO, retargeting, referrals, and buyer path optimization). • Conducted market research to define customer segments and developed product packaging, positioning, and pricing strategies. • Developed and implemented revenue preservation strategy for a legacy product in preparation for new product release. • Defined all business analytics for the company, reporting directly to CFO & CEO. Wrote custom scripts to compute SaaS metrics (recurring revenue, attrition, etc) • Vetted and selected vendors to automate billing and financial data collection and reporting, and managed implementation by engineering team. • Hired business systems team to operationalize and scale business analytics for the company.

Healthcare Management Consulting Consulted to leading pharmaceutical and biotech companies concerning pricing, contracting, and brand strategies (both quantitative and qualitative). Examples of clients include Bristol-Meyer Squibb, Merck Serono, Shire, and Boehringer Ingelheim. • Developed epidemiology-based contracting models for clients to simulate the financial implications of potential scenarios • Conducted qualitative and quantitative pricing research (conjoint design) and used the output to inform pricing models. • Developed payer marketing strategies by designing value proposition messaging and testing them with payers

Sponsors: Iain Couzin (Biology), William Bialek (Physics), and Naomi Leonard (Mechanical Engineering) • Received NSF grant to study distributed information processing and collective decision-making in animals. • Designed and executed cross-disciplinary experiments using schooling fish. ⋅ Led a team of 4 researchers. • Evaluated and implemented emerging technologies. ⋅ Developed open-source computer vision software now in use by others. • Analyzed and interpreted a 2 terabyte, multi-dimensional data set using techniques from statistical physics. • Presented work at international conferences and published in top-tier journals.

Advisors: Nelson Spruston (Neurobiology) and William Kath (Applied Mathematics) • Merged theoretical and experimental approaches to study neuronal integration. ⋅ Results are important for Epilepsy and Alzheimers. • Managed and mentored 4 undergraduates for completion of complex experiment. • Performed interdisciplinary project integrating biophysics and behavior at Boston University, Department of Psychology. • Created and delivered attractive, informative presentations at international conferences (scientific, business, and policy audiences). • Work published in top-tier, peer-reviewed journals and covered in the popular press.

• Taught a section of an advanced biochemistry course • Led a section of an introductory laboratory course in genetics and evolutionary biology • Received top ratings from students.