Yadi Sun

Trained and fine-tuned language models in both Chinese and English, optimizing performance for diverse NLP tasks. Leveraged expertise in data annotation, quality assurance, and linguistic analysis to ensure high model accuracy and language fluency.

Developed and implemented innovative strategies to expand the user base of the LemFi APP, successfully coordinating marketing campaigns to increase brand visibility and drive user engagement.

Assisted in building and maintaining strong relationships between the brand and major supermarkets, ensuring smooth execution of weekly product promotions. Successfully participated in over 10 marketing campaigns, which contributed to increased product visibility and sales growth. Conducted market research, gathered customer feedback, and developed a comprehensive product database. Recognized by clients for attention to detail, strong communication skills, and proactive problem-solving abilities.

Completed a teaching program based on few workshops aimed at development of teaching skills and Cross-cultural communication skills. The program included exposure to relevant research and practice in teaching and learning. Learned from other skilled teachers to present teaching sessions and utilized interactive course materials in Oral English to help students gradually grasp the concepts.

Digital Marketing: Communicated with KA-level clients Kiehl’s under L’Oréal. Assisted the superior to develop CRM communication strategy for Kiehl’s Tmall 618 mid-year celebration campaign; Reached segmented consumer groups in batches according to consumer behavior, with Kiehl’s sales completion rate of more than 150%, the old customer repurchase rate of 120%. Private Domain Operation: Assisted and executed membership marketing and Kiehl’s official website anniversary campaign through developing communication content based on different group definitions.

Project Management: Lead "Nice Baie des Lumières" France light festival project, includes vendor selection, raw material check and procurement as well as booth design to make sure big campaign on time launch in Phoenix Park in Nice. Social Media Operation: Responsible to work and communicate with more than 17 KOLs & Live streamers for internal social media resources consolidation, KOLs & Live streamers daily selections & content creation, products quality controlling to meet brand and sales needs. Live Marketing: Independently set the schedule and facilitated over 70 live events with cumulative GMV of over 500,000 CNY; Proposed and implemented tailor-made ways to achieve a 11% increase in the conversion rate of TikTok. Track and regular review of KOLs & streamers performance to explore more possibility. PR: Manage and develop the long term relationships with socialites, influencers and opinion leaders. Manage effective communications and coordination among stakeholders with flexibility.

Journalist: Account for 64 social news interviews, editing and release on local TVs and CCTV. The press of “Tisco succeeded in manufacturing nib steel” was selected and reported by China Central Television, more than 100 million people viewed this report.