Andrea Chang

- Analyzed weekly market trends in New Retail, Fintech, Martech, AI, Metaverse, Blockchain, and E-payment, providing actionable insights and strategies. - Led the establishment of the company's subsidiary in Japan, coordinating with cross-functional teams, external consultants, and shareholders to successfully complete the setup in 2 months, supporting the company's internationalization strategy. - Conducted market research and engaged with the retail sector in Malaysia to identify growth opportunities and develop strategic partnerships. - Enhanced brand exposure by building multiple media channels for the company.On the company’s IPO event day, media exposure increased by over 500% within the month from the emerging market to listing. The Facebook post reached over 20,000 views, with more than 5,000 interactions and over 100 shares. - To significantly boost brand awareness, assisted the CEO in winning the ‘2023 Golden Merchant Awards’ and securing an audience with the President of Taiwan. Additionally, facilitated the company's win of the "Gold Award" in the AFACT 2023 eASIA Awards "Smart Governance & Management" category, further increasing the brand's visibility and reputation. - Represented the Neihu Technology Park Development Association, hosting international officials from 16 countries.

- Business Model Development: Created a business model for digital content, securing advertiser clients and executing cross-industry projects with organizations such as city museums and performing arts groups. - IP marketing & YouTube Channel Growth: Led the strategy and operations for the official YouTube channel, increasing subscribers by 100K and earning the YouTube Creator Awards within two years. - Government Grants Acquisition: Developed and implemented project proposals for government grants, securing over NT$8 million in subsidies. - 2021 won "Award for Excellent colleagues" - Led and trained 4 interns, enhancing their skills and contributing to their professional development

- Projects Management : Managed and operated the company's digital content channels, including audio and video platforms. Promoted IP through digital channels and facilitated cross-departmental communication to ensure cohesive project execution. - SEO Management : Utilized Google Analytics to adjust the content strategy and improve search engine optimization. - Multi-Channel Marketing: Managed various marketing channels such as EDM, Facebook, membership websites, and groups. - Innovative Content Strategy: Promoted the company's IP and brand through cutting-edge technology. Executed a 4D VIEWS metaverse content plan with the Industrial Technology Research Institute (ITRI), producing a pioneering VR film in Taiwan's publishing industry. - Future Content Market Research: Conducted market research on emerging technologies, including Metaverse, AR, MR, VR, and 5G. - Leadership and Training: Led and trained 4 interns, enhancing their skills and contributing to their professional development.

- Online Courses Platform Development: Collaborated with the IT team to build and launch an online courses platform. Partnered with the marketing team to drive traffic and increase sales. - Course Organization & Sales Achievement: Organized four online courses with experts in various fields, achieving sales targets of over 1,000 students per course within six months.

Member of Internal Startup Team - Educational Product Development: Led the planning and development of child programming and logistics training products, resulting in a comprehensive 4-phase program with 48 courses. - Market Development: Assisted in market development, successfully launching courses from scratch and organizing eight 5-day summer camps within two months. - Instructor Training: Trained and developed 12 course instructors to ensure high-quality delivery of educational content. - Marketing Assistance: Took on additional marketing responsibilities in the later stages, contributing to the promotion and growth of the courses.

Exchange to WHU- Ottto Beisheim school of Management (Germany)

Exchange student

Valedictorian of department / Academic Excellence Award

Exchange student for a year.