Zhuopeng (Brian) XIAO

Finance Management Trainee @ Unilever

About

SHU | Major in Regional Economics (MEcon)

Country

China

City

Changning District

Industry

Consumer Goods

Skill

Analytical Skills, R, Social media marketing, Consulting, Advertising, Creative Writing, Public Diplomacy

Experience

Finance Management Trainee

Unilever

2023-7 - Present · 3 yrs 3 mos

Shanghai, China

2023 Unilever Management Trainee - Finance 1st Rotation: Finance Country Team - CBD Finance of East China and ERTM. 2nd Rotation: Unilever Foods Solution China Finance Team - Foods Retail.

CPD - Digital Transformation Summer Intern

L'Oréal

2022-7 - 2022-9 · 3 mos

Shanghai, China

Customer Product Division - GM Office - Big Data team · Got n-1 day real-time data from shared domain data sets, focusing on sales value and simultaneous evolution rate of main brands and produced daily sales reports for the general manager · Participated in the lower-tier cities penetration project, using Power BI to build a dashboard to analyze business gap of all categories in T3-T5; attended focus group and wrote meeting minutes and reports · Used excel and power query to standardize inconsistent fields and characters of raw data for business analysis

CPD - Digital & Business Development Intern

L'Oréal

2021-11 - 2022-6 · 8 mos

Shanghai, China

Customer Product Division - GM Office - Omini Channel Activation Team - Business Transformation Team • Make monthly category & sales reports by extracting Nielsen and Kantar data and conduct category & shopper behavior analysis and consumer insights • Assist in the qualitative and quantitative research of new-retail channel projects, including TikTok, WeChat ecological private domain operation research, strategic O2O project and public relation crisis management research • Mainly assists in the annual channel management of men's skincare categories, translating and producing category market trend reports for major KA (such as Wal-Mart, Yonghui, RT-Mart and etc.)

Public Diplomacy & Media Culture Assistant

Ministry of Foreign Affairs of Denmark

2020-8 - 2021-10 · 1 yr 3 mos

Shanghai, China

Mainly responsible for the Press Communication and Culture & the Design, Retail and E-commerce teams (Industry consulting).

Insurance Finance Intern

Manulife

2018-1 - 2018-2 · 2 mos

Hong Kong SAR

Education

Shanghai University

Regional Economics

2020-9 - 2023-6 · 2 yrs 10 mos

Awarded Second Prize Scholarship in Shanghai University in 2020 Awarded Second Prize in National College English Competition of post-graduate level A type (NECCS)

Xi'an Technological University

Economics

2016-9 - 2020-6 · 3 yrs 10 mos

Graduate with the honor of excellent graduation thesis (only 1 of Department of Economics) Awarded First Prize Scholarship in Xi'an Technological University (the top 3% of the school, three times) Awarded Merit Students in Xi'an Technological University Awarded Innovation and Entrepreneurship Scholarship in Xi'an Technological University (twice) Awarded First Prize in National College English Competition (NECCS)