Xyrus Albert Ampuller

• In charge of commercial of sales for animal nutrition products covering all species in the whole Philippine market concentrated on the key accounts particularly integrators, semi-integrators, big size feed mill and large operation commercial farms. • Focusing on products against coccidiosis like ionophores, chemicals and combinations are part. Enzymes like Phytase and Xylanase, natural feed additives like Probiotics and plant based Saponaria as well as AGP’s (Antibiotic Growth Promotant) to complete the product portfolio. • Managing these accounts since joining under my responsibility are, San Miguel Foods Corp., Bounty Foods Philippines, Cargill Feeds, CP Foods Philippines, RPLA, QPLC, Sustamina, RDF, Heritage, Vitarich, Sunjin, C-Joy, Marcella, Chicken Essentials, etc. • Appointed new distributors and dealers to cater small scale accounts like feed mills and backyard farms • Facilitate feed sampling for laboratory test using ELISA and PCR • Organize regular lesion scoring monitoring to direct accounts • Created the company image through designing of uniforms and marketing materials. • Lead major marketing activities like Gut Health Seminar, WVPA Congress in Malaysia, ICPIH in Istanbul Turkey. • Close coordination with neighboring countries like Malaysia, Indonesia, Vietnam and Thailand by doing intercompany activities and trainings. • Managed key account matters including solving issues, updating on project milestones, attending meetings, and managing other communications. • Applied excellent negotiation, upselling and sales techniques to maximize revenue. • Tracked and analyzed key account trends, identifying opportunities for growth, and eliminating potential threats. • Prepared and presented technical and commercial offers to clients based on company standards. • Utilized tools such as CRM for streamlined process management and reporting.

• In charge of commercial business for poultry vaccines responsible for the whole Luzon market. Managing a team composed of four members assigned in North Luzon, South Luzon, GMA/Rizal/Cavite, and Bulacan/Central Luzon. • Close coordination with national distributors Metro Drug Inc. and Compania JM. Monitoring of regional dealers Elite Enterprise, Castle Marketing, Aiden & Alec, Innovet Agriventures, Mc Chelley Marketing and Aveswine. • Close monitoring of major accounts namely Red Dragon Farms, Vitarich, Sustamina, RPLA, Heritage Farms, Aviabest, Philwide, Coronet, Marshall, Easybio Phils., Nutriva, Golden R, Bettina Farm, etc. • Managed key account matters including solving issues, updating on project milestones, attending meetings, and managing other communications. • Applied excellent negotiation, upselling and sales techniques to maximize revenue. • Tracked and analyzed key account trends, identifying opportunities for growth, and eliminating potential threats. • Prepared and presented technical and commercial offers to clients based on company standards. • Utilized tools such as CRM for streamlined process management and reporting. • Retained and developed allotted significant customer base by working with senior staff to create added value in customer experiences. • Developed new business opportunities in existing customer portfolios to meet, upgrade and cross-sell revenue targets. • Cultivated solid and loyal relationships with existing clients to deliver demand generation. • Acted as organizational brand ambassador at essential trade and consumer events, upholding brand standards. • Encouraged sales teams to dedicate sufficient time to supporting strategic partners with execution plans through coaching.

• Look after accounts in South Luzon area for both Swine & Poultry Farm as well as Feed mill accounts for both feed additive products and Vitamin & mineral premixes. Feed additives in my portfolio are Mycotoxin Deactivator, Synbiotics, Phytogenics, Acidifiers and Enzymes. • Major integrator accounts namely Cargill-Joy, Quezon Poultry and Livestock Corp. and Rizal Poultry and Livestock Association, Premium Feeds Corp., Sunjin Philippines, Agrichexers Feeds, HocPo Feeds, Chiu-Nichi, Vast Agro Corp. and Easybio Philippines. • Support distributor in South Luzon RNT Enterprise and Ariela Marketing. Encouraging influential people in the industry to join the team particularly nutritionist and veterinarian. Call on key influential persons in customer facilities to identify needs, present solution, close business deals and train end users. • Participating in direct sales call events as well as regional and national distributor trade shows. • Increased revenue by obtaining and securing new accounts while providing value-added services to existing clients. • Consistently met and exceeded department targets. • Frequently visited customers to maintain positive and productive relationships. • Communicated with customers to immediately determine and resolve problems, avoiding escalation. • Identified prospective customers and evaluated market potential.

• In charge in South Luzon area for both Swine & Poultry Farm as well as Feed mill accounts. Mycotoxin Deactivator, Synbiotics, Phytogenics, Acidifiers and Enzymes are the products in my portfolio. • Handled major integrator accounts namely SMFI Cargill-Joy, Quezon Poultry and Livestock Corp. and Rizal Poultry and Livestock Association, Vast Agro Feedmill. • Appointed distributors in South Luzon covering the whole part of Region 4A. • Call on key influential persons in customer facilities to identify needs, present solution, close business deals and train end users. • Participating in direct sales call events as well as regional and national distributor trade shows. • Applied excellent negotiation, upselling and sales techniques to maximize revenue. • Tracked and analyzed key account trends, identifying opportunities for growth and eliminating potential threats.

• In charge in National Sales for Poultry and Feed mill Division. • Organic Additives such as Yucca, Quilaja, Oregano and Yeast based products are in my product portfolio. • Managing 4 people reporting under me covering the national sales of the company. • Encouraging influential people in the industry to join the team particularly nutritionist and veterinarian. • Call on key influential persons in customer facilities to identify needs, present solution, close business deals and train end users. • Trained and mentored employees to maximize team performance. • Built and maintained courteous and effective working relationships. • Demonstrated outstanding product knowledge to achieve high customer satisfaction levels. • Participating in direct sales call events as well as regional and national distributor trade shows.

• Prepare and implement business plans for major products (Antibiotic lines) in the company. • Conceptualize marketing strategies of products to drive brand awareness. • Coordinate remotely with various members of management within home office to accomplish objectives. • Monitoring and controlling sales and inventory in national scope. • Developing key opinion leaders particularly surgeons and internists in different areas nationwide. • Participating in various local medical conventions. • Accompanying doctors to their local and international trip sponsored by the company. • Created product promotion plans and marketing initiatives to increase brand awareness. • Established goals, policies and work standards to strengthen team performance and boost product results. • Recommended product changes to enhance customer interest and maximize sales.

Prepare and implement business plans for major products (Antibiotic lines) in the company. Conceptualize marketing strategies of products to drive brand awareness. Coordinate remotely with various members of management within home office to accomplish objectives. Monitoring and controlling sales and inventory in national scope. Developing key opinion leaders particularly surgeons and internists in different areas nationwide. Participating in various local medical conventions. Accompanying doctors to their local and international trip sponsored by the company. Attend monthly meeting of different medical institutions.