Xueyin Zou

I worked closely with the BMW MINI brand strategy team, focusing on industry research, dealer management, and cross-functional coordination to support both strategic planning and daily operations. I independently produced two comprehensive industry reports on competitors and consumer trends, with key insights directly shaping quarterly strategy decisions. I also supported the VP in a new car launch presentation, where my clear market analysis and strategic framing earned direct recognition and led to me producing executive-level materials. On the operational side, I redesigned the dealer performance evaluation system—optimizing KPIs, streamlining processes, and building new tools—which improved efficiency by 50%. Additionally, I contributed to MINI’s brand transformation strategy by developing a city-specific planning framework, two core ideas of which were adopted by management. I also coordinated cross-market collaboration by organizing German colleagues’ visit to Beijing, including competitor benchmarking and MINI flagship store workshops.

At One Advisory (DRP), I participated in a NEV Power Transmission Project, where I analyzed the business models of global top five competitors and designed innovative “1+N” service scenarios with feasibility and profitability assessments. Using the new energy ecosystem value chain framework, I identified five high-potential growth tracks, including charging networks and energy storage technologies, with key insights integrated into the client’s 2025 strategic roadmap. I also consolidated multiple analytical tools—Business Model Canvas, SWOT, Porter’s Five Forces, and PESTEL—to independently deliver a 50+ page executive-level opportunity assessment report.

• Led integrated marketing campaigns (branding, SEO/SEM, social listening etc) for financial/automobile clients, driving a 3% profit margin uplift across key accounts. • Spearheaded a cross-functional team (10+ members), standardized workflows, and optimized media procurement, shortening client payment cycles by 30% while maintaining 100% collection rate. • Delivered ¥26M(RMB) revenue from a single campaign with a 7% profit margin (50% above industry average) through data-driven media strategies, prompting clients to increase budgets by 15%. • Secured Du Xiaoman (FinTech) as a flagship financial sector client via tailored strategies, generating ¥240M(RMB) revenue and resolving traffic bottlenecks, recognized as "Best New Supplier of the Year."

• Managed major clients (BMW, Dell, AWS), boosting auto campaign CTR by 20% and conversion rate by 35% through ARRR/SWOT modeling. • Revamped client reporting via real-time data dashboards, achieving 98% satisfaction and 100% renewal rate for BMW’s 3-year contract. • Drove 23% profit growth by optimizing team workflows and securing incremental budgets for 4 concurrent projects.

Conducted strategic risk assessments and proposed a one-year execution plan for company growth.

Participated in a consumer research project for Kellogg’s, producing key insights adopted for their pricing and shelf placement strategies.