xuanyan xu
senior marketing manager, life sciences and pharma segment
About
Product and solution marketing manager with experience in biotechnology and life sciences markets What I do - Promote products and solutions in Pharma, Devices & life sciences industry - Support sales forces - Develop marketing strategy - Execute Go-to-market plans - Develop value-based stories to end-users and decision markers - Drive market research for product development What I enjoy - Learn deeply about the solutions and the trends impacting the global life sciences industry - Interact directly with end-users and decision makers to (1) provide solutions, (2) transfer their unmet needs to product development and (3) share their knowledge with each other - Deal with various key stakeholders across the business units who are passionate about the business What skills and experience I want to gain - Strategic thinking beyond the product and solution portfolio - Product management with a focus on strategic alliance and business development - To continue working in a data-empowered, evidence-based, outcomes-focused, behaviour-driven life sciences industry
netherlands
amsterdam
pharmaceuticals
project management, content marketing, digital marketing, marketing strategy, social media marketing, life sciences, market research, biotechnology, technology transfer, marketing, chinese, licensing, public speaking, management, market analysis, training, innovation management, social media, translation, responsibility, program management, commercialization, able to work under pressure, self driven, molecular biology, pharmaceutical industry, coordination, web cms
Experience
senior marketing manager, life sciences and pharma segment
elsevier
project consultant trainee
ttopstart b.v.
Providing key insights in the biomaterial market Formulizing business cases
editor
crtv (chinese radio & tv)
Leading a 10-person team Responsible for weekly radio live show, writing news report, meeting organization, external relationship
social media and marketing trainee
rnw media
* E-marketing campaign planning and utilization in China * Website marketing/promotion * Daily web-editing and translation * Offered freelance work after traineeship
licensing trainee
earma
* My work at LURIS focuses on screening and evaluating technology disclosures to help determine the invention's commercialization potential. Tasks/learning points are related to * Liasion * technology assessment, * marketing university’s technologies, * writing non-confidential summaries, * licensing and negotiating practices, * development of commercial awareness, and * technology transfer policy.
e-marketing manager, direct marketing center of excellence, global marketing
qiagen
* Developed the direct marketing tactical plan to achieve the revenue goals, with a focus on LS sample prep and assay product lines * Leveraged the best-performed campaigns from the global team and adapted them for the regions * Executed, monitored and optimized the direct marketing multichannel campaigns * Focused in APEC and GCN market, supporting EU and NA
global market manager discovery sciences
qiagen
* Develop, communicate and implement annual plans to achieve the targets * Create content marketing tools towards targeted customer groups, distribute content through multiple channels * Collaborate with global product managers, R&D, regional marketing managers, support sales by providing sales-qualified leads * Measure all marketing activities and build the team reporting dashboard * Global reach position, business across EU and NA, supporting ASIA
Education
zhejiang university
chemistry
leiden university
biology
Scientific research training specialized in molecular biochemistry * SBB fundamentals and orientation on technopreneurship * Training in technology transfer, licensing and new venture formation
xuanyan xu's Contact Information
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