Xuan Lu
General Sales Manager
About
Over 15 years in the steel industry, and as a general manager of export sales at POSCO Vietnam, a wholly owned subsidiary of POSCO Holdings, Korea, as the largest scale Steel Cold Rolling Mill in Southeast Asia and leading producer of Cold Rolled Coil in Vietnam. ★ Sales achievements ○ Individual Honors and Awards: - Excellent actions taken in order to prove that Certificate of Origin Form-D of POSCO-VIETNAM complies with the origin criteria under ASEAN Trade in Good Agreement / 2009 - Excellent actions and responses made against trade cases in the United States and increase sales volume which leads improvement in CAL operating rate / 2018 - Excellent performance to contributing to Export activities of Ba Ria Vung Tau Province by Chairman of the People’s Committee of Ba Ria - Vung Tau province, Vietnam / 2017 - Excellent performance and efforts to contributing to POSCO-VIETNAM development / 2016 - Excellent performance and efforts to contributing to POSCO-VIETNAM development / 2011 ○ Team, Department Honors and Awards: - Excellent performance award of Sales achievement / 2023.Q1 * Take the lead of the anti-dumping cases from Malaysia & Mexico, keep stable export volume by overcoming trader barriers - Excellent performance award of Sales achievement / 2021.Q3 * Create the right pricing strategy for each market to increasing sales volume - Excellent performance award of Sales achievement / 2021.Q2 * Have a big increased sales volume and got profit to organization - Excellent performance award of Sales achievement / 2021.Q1 * Develop new export market and new customer in Mexico, U.S, and Europe
Vietnam
Ho Chi Minh City
Consumer Goods
Team Leadership, Problem Solving, Manages conflict, Works successfully with others – teamwork, Has good understanding of business, market pressures, Leadership development, Communication effectively, Fluent in English, Stress management, Adapts multicultural environment, Organizes effectively, Familiar with Microsoft Work, Excel and Power-Point, Export, New Business Development, International Trade, International Sales, Negotiation, Management, Leadership Development, English
Experience

General Sales Manager
POSCO-VIETNAM CO., LTD
#3601 OPAL Tower, 92 Nguyen Huu Canh St, W22, Binh Thanh District, HCMC
- Work closely with Sales Team Leader and provide direction for each team each day in planning and executing assigned projects. Develop forecasts and strategies to achieve department KPI of sales target, shipment target, payment overdue, aging stock management - In charge of developing monthly and annual sales targets for department, examining growth opportunities, product mix development and taking responsibility for department performance against targets - Understand market demand, price trend and customer purchasing behavior. Conduct research on the competition and industry specific supply/demand capacity. Develop reasonable product pricing that fits within the market price, customer’s target and maximize the company’s profit - Analyze related issues about trade case inquiry, shipment, quality of product and service, market price claim and provide immediate resolutions - Seek out actively major customers and form relationship with key buyers. Identify and develop new customers, build up new business scheme, involved in meeting, sales workshop, seminars, event for business development - Assist in employee recruitment, evaluation performance, promotion, provide training course, motivate sales team to hit the sales target - Work closely with International Trade Specialist, Law Firms like Jason Teoh & Partners (JTP) ; Arnold & Porter Kaye Scholer LLP ; Vazquez Tercero & Zepeda (VTZ) and consultants (GHC, DKC) to handle the anti-dumping investigations, anti-circumvention cases of the company
Export Sales Team Leader
Viet Nam
- Responsibility for all activities of Team, assist General Manager in developing and implementing sales strategy, work to set KPIs for team and individuals - Delegate tasks to sales staff, set deadline to achieve agreed targets and best practices and follow up the result. Prepare and deliver sales report to manager - Using expertise and experience, take proper actions in response all trade case inquiries in order to protect the company’s sales activities and performance in each exporting country (Initiation of the U.S Commerce Department with an anti-circumvention inquiry of countervailing duty order on certain Cold Rolled Steel (CRS) from China in 2016 ; Malaysia Administrative review of Anti-dumping duty Investigation with regard to the import of CRS (W<1300mm) from China, Korea, Vietnam in 2018 ; Request for Retroactive check on ATIGA Form D issued to Posco-Vietnam in 2018 ; Initiation of the U.S Commerce Department with an anti-circumvention inquiry of countervailing duty order on certain Cold Rolled Steel (CRS) from Korea in 2018 ; Malaysia Anti-dumping Investigation with regard to the import of CRS (W>1300mm) from China, Japan, Korea, Vietnam in 2019 ; Malaysia Administrative review of Anti-dumping duty Investigation with regard to the import of CRS from China, Korea, Vietnam in 2020, ...)

Deputy Leader of Purchasing Material Team (Import)
POSCO VIETNAM CO., LTD
Vietnam
- Maintains optimum inventory level of Hot Rolled Steel material to ensure on time deliveries to meet customer requirement. Understanding deeply about forecasting/purchasing material and connecting all things with each sales department, monitor long term stock at zero at all times - Manage full processes, procedures, documents of purchase and the payment timely and within the standard - Analyze data, make operating forecast profit of the company in monthly by connecting sales price and operating cost of each sales team - Conduct market research and the price trend globally in daily for better purchasing management

Sales Executive, Domestic Team
POSCO VIETNAM CO., LTD
Vietnam
- Handle receiving inquiries and contracts from the start to the end, cooperate with all related parties to achieve sales target and customer’s requirements - Compose Sales Contract & related documents to prepare well for shipment. Secure customer’s payment timely and finance risk control as well - Experience with insurance companies to buy marine cargo Insurance in order to prevent physical loss and damage - Work with Insurance companies for cargoes making the shipment by sea. Receive Complaints or Claims and provide problem solving

Translators
Freelancer
Viet Nam
Translators – a part time job Translated documents, materials from English to Vietnamese and vice versa. Interpreted on face to face dialogues from English to Vietnamese and vice versa.
Xuan Lu's Contact Information
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