Xochitl Torres Canela

-Promote the digital presence of TecWeb and its clients: Horas Brown Logistics, Landscaping by Today, Engino Mx, Engino Educativo, Kuriakon, Liderplast, La Jerónima, generating quality content and strategically managing social media platforms, significantly increasing online visibility and target audience engagement. -Redact content in Spanish and English, leading the creation of articles for the website's Blog and Help Center, as well as researching on topics that provide valuable content for the brand. -Effectively manage the database of topics, URLs and links, optimizing the organization and accessibility of content. -Design monthly content grid for TecWeb's social networks and its clients, ensuring a timely and engaging presence on platforms such as Facebook, Instagram, X and LinkedIn. -Supervise email delivery systems, marketing and IP database management, ensuring effective message delivery, achieving a higher open rate and engagement of recipients. -Implementation of digital ad campaigns through Google Ads, increasing the visibility of TecWeb and its clients, attracting a wider and more engaged target audience. -Development, implementation and behavioral analysis of Google Ads advertising campaigns. -Maintaining effective relationships with the media to disseminate digital articles, highlighting the activities and achievements of TecWeb Digital, thus strengthening its presence in the market.

Plan, prepare and deliver English classes to university students, covering different levels of linguistic ability and subject areas such as grammar, oral and written comprehension, conversation and literature.

I achieved integral participation in the monthly marketing strategy for the sale of Frozen Dug to food chains, facilitating effective communication as a translator between Hispanic employees and American managers.

-In charge of the management and development of the project "Use and application of Biols in the production of vegetables and fruit trees as an alternative organic fertilizer". -Writing scripts for informative capsules on the manufacture of biols, editing information for the video workshop "Use and application of biols", highlighting my ability to communicate technical information clearly and effectively through various audiovisual formats.

-As a committed professional, I was part of the communication and dissemination area of CIMMYT, where my skills in writing and translating content in Spanish and English for Enlace Magazine stood out. -I designed powerful infographics and conducted interviews in English with CIMMYT researchers installed at CGIAR stations in Mexico, Africa and Asia.

Media Content Manager / Community Manager / Content Editor -Deputados Antolín Guerrero Márquez - San Luis Potosí and Marco Antonio Carbajal - Sonora. Creating comprehensive and accurate legislative annual reports, enriched with engaging and relevant content on social networks, highlighting in-depth analysis of important news on social, political and environmental issues. Managing crises in social networks effectively, maintaining a positive image and transparent communication. -T.P.D. Elías Ventura Chávez and Inovalab. I achieved a significant impact as responsible for the design of content, programming and analysis of accounts on Facebook, Instagram, X and TikTok; excelling in the effective management and analysis of interactions in social networks, positioning the image of T.P.D. Elías Ventura Chávez as a specialist lecturer in his field and establishing links with Dental Schools of the Autonomous Universities of Mexico. -Autonomous University of the State of Morelos (UAEM) I achieved an impactful design in both digital and printed materials for the diffusion of the event "Camino al Mictlán"; successfully coordinating the entire event, managing visibility and outreach with government authorities and media.

I managed to implement a comprehensive communication and public relations strategy that strengthened the company's reputation in the market, increasing public confidence in its services and positioning the company as a leader in the pest control industry.

I developed, designed, and implemented content by the digital communication strategy of Movimiento Ciudadano Estado de México, as well as that of the federal deputies, Ruth Salinas and Celenia Contreras, by optimizing the performance of their social networks, effective crisis management and reporting metrics on objectives.

I directed the planning, design and implementation of dissemination strategies to achieve the positioning of the study center in the municipalities of the eastern part of the State of Mexico, managing dissemination activities with secondary and high schools, as well as with municipal authorities.

Successfully managed the branch's online reputation, improving customer satisfaction and generating greater brand loyalty; significantly increasing new vehicle sales.