Khang HO

- Contributed to the development and analysis of market research and consumer studies to assess the performance of Lesaffre's Baking B2C product portfolios and identify growth opportunities. - Participated in defining B2C strategies with subsidiaries and developing new product portfolios, including operational variations and the graphic charter, particularly regarding the development of a B2C marketing plan. - Developed methodologies and built marketing toolkits adapted to market needs, particularly for implementing B2C marketing plans, while coordinating and engaging the global B2C community through B2C newsletters, webinars, and the sharing of best practices. - Liaise with regional offices and subsidiaries to define B2C strategies for local markets and develop appropriate product/service offerings.

- Conducted market analysis, competitive reviews, and category deep-dives, providing strategic recommendations that supported over 5 new product launches and 10 consumer marketing activations. - Managed the End-to-End product launch process, from forecast to execution, while ensuring brand consistency across all campaigns and supporting over 4 international meetings. - Tracked marketing campaign performance, optimizing promotional strategies that contributed to a 6% increase in retail sales over three months

- Developed and optimized logistics strategies to enhance the efficiency of shipping routes to Asia, the US and Canada; managed and coordinated transportation operations, troubleshooting shipping issues. - Improved customer experience by optimizing and streamlining shipping processes while overseeing AMS, ISF and ACI.

3-month exchange between EMLYON BUSINESS SCHOOL and CFVG Relevant Coursework: - In-company Project - Social Media and Mobile Marketing - Brand Communication - Local Business environment - International Business Law - Global Purchasing