Xiufeng Li

Responsible for full P&L in Greater China. Drive and deliver business results of three business units, Aerospace and Manufacturing (A&M), Electrification and Mobility (E&M) and Infrastructure. Managing director of 8 legal entities in Hongkong and mainland China. Running 5 production plants, incl. Shanghai, Guangzhou, Wuxi, Nantong and Hefei, with 1,062 associates. 1. E&M = Electrification and Mobility - EV, EV and EV. Defined clear and robust EV growth strategy, with the aim to grow faster than market. - Diverse our customers and extend local market (COEM, EV, battery tiers, 2 wheeler…) 2. A&M = Aerospace and Manufacturing - Faster growth by customer diversification, drive better distribution network - Enter New Markets to fill open capacity. 3. Drive hyper growth in strategical segments on EV/battery, renewable energy (solar, wind), new digital (AI data center & server, automotive electronics) and low altitude economy (eVTOL/UAV) 4. Portfolio & value proposition for China market - Enhance our value proposition / differentiation with our expertise for fasteners and plastic parts - Complete 80/20 activities, and manage good SKUs (P/Ns) mix 5. Invest R&D resources and drive "Customer-backed Innovations" on EV thermal management, battery swaps and joining solutions 6. Operational excellence - Benchmarking our Operation/Plant on cost level, aim for better cost than competitor - Work well together with Ops team to drive quality, productivity, and cost competitive operation 7. Organizational development (OD), fit our organization and competence for future business trend

Perform full P&L responsibility for Powertrain Actuator and Comfort Actuator in region AP, with revenue of 3.8 billion CNY. Perform full P&L responsibility for Two-Wheeler Powertrain globally, with revenue of 0.8 billion CNY. Business landscape in OE/OES and Tier customer in automotive industry. Manage global R&D center for powertrain system and comfort motor platforms, and customer application engineering. In charge of 5 manufacturing center (IN 1, CN4), thereof 2 global lead plants. Report to Global President, subordinate 2865 (PCi 336, PCd 2529). · Deliver P&L business result Comfort Actuator business revenue growth +18% and overachieved profit target by streamlining portfolio and manage product mix, TTM of new offerings in the trends of autonomous driving active safety, 0 gravity seats electrification, frameless doors, etc., and initiating competitor sniper program BTC (beat the competitor) Powertrain Actuator business achieved revenue growth +49%, EBIT growth >100% by focusing on the trend of NEV powertrain system and new offerings for intelligent chassis and steer by wire motor system. · Define product roadmap and streamlining portfolio by deeply understanding OEM demand and automotive tech-trend. Powertrain system covers passenger car and two-wheeler Intelligent chassis and steer by wire motor system, ABS/ESP/IPB/iBooster motor system Inertia comfort motor covers electric door system, window lift drive, seat drive, and related domain controllers · Drive R&D for global platform on NEV powertrain system, DC comfort actuator, and intelligent chassis motor system; Create customer value by application engineering; Monitor ENG process and quality management for Design-to-Cost. · Operate 5 production bases and monitor performance in quality, cost and delivery.

Responsible for Automotive service solutions for business partners in OE / OES / IAM, perform holistic P&L responsibility in Greater China (242 employees). - Achieve company profit target, turning losses into profits (net profit increased from -2.0% to 5.8%, 12.2% in a row) by streamlining portfolio, implementing cost measures, and operational excellence; - Develop vision, mission and strategy for the entity, establish lean organization for strategy implementation, and monitor business performance structurally; - Drive digital transformation and IOT, by creating service solutions for OTA (DOTA, FOTA), tele-diagnostic platform, Big Data Analysis for customers in OE / OES / IAM; -Organizational development into Go-To-Source (R&D, manufacturing, supply chain), Go-To-Market (sales, marketing, service), and Supporting Functions (HR, finance and controlling, IT, purchasing, quality) and win high team performance - Fulfill customer needs by driving the value chain from R&D, production, warehousing & logistics to sales and marketing; - Enhance public relations by external relationships in industry associations and government, specifically Ministry of Education, Department of Transportation, Ministry of Human Resources

In charge of commercial functions, perform Holistic P&L responsibility for automotive parts in Greater China (145 HC) • Demonstrated capability by revenue growth of 26% (1.7 billion CNY) and net profit increased 15 times (from 0.6% to 8.9%) • Defined target picture and strategy for Greater China, seize trend in national key account, E-commerce and Workshop • Net profit improvement by customer portfolio, product mix and price management, and sales operational excellence • Focused on target segment penetration (WD & SOA), launch “Win at retail” project and coverage increased by 78%

Automotive Aftermarket Business Unit P&L responsibility for diagnostic tools and equipment service solutions (52 HC) • Turnaround the business and achieved growth rate of 32%, highest in Bosch globally, increased market share by 5.3% • Defined go-to-market strategies, incl. product development pipeline, promotion and pricing policy, and branding; • Developed new business model and acquisition on PTI, EV, Franchise WS and financial leasing service projects; • Drive for Customer Satisfaction Index (NPS-CSI), implement solid measures to improve CSI result.

Effective change management and responsible for PMI of SPX, Kingtech and Autoboss into Bosch - Set up the newly merged marketing team, defined product portfolio, go-to-market strategy and communication events by integrating resources from Bosch, SPX, Kingtech and Autoboss; - Portfolio management, streamline the core competencies and enhance competitiveness in software and service business; - Drive innovation projects and set up innovation tool (BIF) and process to facilitate the product development from Innovation idea to SOP.

Responsible for P&L of automotive parts and equipment in distribution channel in mainland China, with 117 subordinates (8 team leaders report to me directly) and report to Sales Director • Executed national and regional sales plans; improve distributor performance; report to VP • Led a sales team of 117 persons, with sales volume of 360 mil, increased 65% year on year • Strengthened 2nd trade level customers development, and customer quantity increased 73% • Defined KPI and incentive system, designed mobile CRM system for SOP Responsible for strategic sales projects for sustainable business development in AA Greater China • Initiated strategic cooperation with global customer, explored 2150 workshop customers • Explored DIY channel, incl. hypermarket and B2C online shop, contributed extra 2% revenue

Responsible for business development strategy, channel marketing and sales operation procedure; * Dealer management, customer demand forecasting, coordinate plant and logistics functions; * Sales organization management, formulation of sales regulations and processes; * Sales force effectiveness improvement, developed the training system. * Set-up 150 flagship shops and improved channel coverage by 78% * Formulated dealer contract, defined regulations and SOPs, design the training structure and courses for sales force and trained 1500 employees with 90% coverage

Research on Artificial Intelligence (AI), Big Data-Analysis, Machine Learning and Deep Learning for automotive predictive diagnostics and key components lifecycle prediction

MBA candidate for May, 2015. Courses: Accounting, Finance, Marketing, Strategy, Global Economics and Institutions, Managerial Statistics and Decision Models and leadership. Acquired deep understanding of regional culture and business principles in US, Europe, Middle-East and Asia. Attended in marketing and entrepreneur club activities.