Crystal Ye

B2B business development and marketing initiatives. Managing new order inquiries and client coordination. Leading product development projects in collaboration with customers. Maintaining and expanding relationships with existing and new clients. Representing the factory at exhibitions and key industry events. Identifying and engaging potential brand partners globally.

As one of the 225 students in the Wiser Academy, I play an integral part in helping some of the world's biggest brands attract the best soon-to-be graduates (these include L’Oréal, KPMG, Knight Frank... just to name a few!). My role involves... - Promoting graduate roles, spring weeks and internships - Headhunting students - Setting up events (online and offline) - Giving invaluable feedback on the current student climate Wiser’s mission is to change the way people think about work, and I'm here to help them achieve that mission.

Revised company profiles and conducted industry research to support customer outreach activities. Supported risk assessment research in the marine sector during COVID, focusing on geopolitical and workforce-related factors. Assisted in drafting and editing website content to enhance clarity and online visibility.

Supported improvements to the online customer journey and digital marketing activities. Assisted in coordinating the company’s B2B e-platform development on the 1688 (Alibaba) platform with external developers. Conducted research and prepared e-platform content to support online visibility.

Eligible for a £2,000 award Progression Scholarship because of the delightful foundation programme results.