XINYI WANG

Currently an intern at ByteDance Japan, I specialize in UGC campaign design, data-driven content strategy, and creator ecosystem analysis. Over the past months, I learned to build campaigns from scratch—from concept, execution, to performance tracking—while collaborating closely with product, ecology, and creator teams. I am skilled in: •UGC Campaign Planning & Strategy Designing campaign mechanics, trend analysis, creator selection, and community engagement. •Data Analysis for Content Platforms Competent in operational metrics analysis (投稿数, Read数, UGC分類率, 悪質広告分析), SGL internal tool usage, dashboard interpretation, and fast execution using data insights. •Creator Ecosystem Operations Experienced in identifying high-quality creators, conducting “打診,” and understanding user preferences across Japanese age demographics (99% JP-local users). •Design & Prototyping Proficient in Figma, Canva, basic H5 page construction, and visual asset production for campaigns. •Content Review & Quality Control Able to conduct fast manual review, classify UGC, and collaborate with ecology teams to reduce inappropriate/low-quality content. (I also supported the Ecology team in model training that helps block malicious ad-like posts.) Previously, I worked at Universal Music Japan (UMJ) in labels marketing, supporting a Chinese-market SNS account with 200,000+ followers. I am deeply familiar with the Chinese music ecosystem, including platform logic, fan culture, content formats, and cross-border artist promotion strategies. I thrive in environments where data, creativity, and user insight meet. My goal is to bridge Japanese and Chinese entertainment & creator ecosystems by creating meaningful digital experiences and scalable content strategies.