Xinyi Shen

• Exceeded store sales targets by 200% during CNY and Markdown peak seasons by executing data-backed visual merchandising and consultative sales strategies, maintaining a consistent >10% monthly conversion rate (CR) • Optimised store UPT (Units Per Transaction) and profitability through high-frequency engagement with 100+ clients per shift, leveraging personalised product bundling to address diverse consumer pain points

• Executed localisation of global marketing strategies via A/B testing to stabilise average views at 1,000+ • Collaborated with US HQ to optimise regional brand consistency through data-driven consumer insights • Spearheaded B2B growth initiatives at the Beijing International Film Festival and university campuses, utilising targeted community outreach to scale brand penetration among professional creators

• Architected a multi-channel conversion funnel for the WAVE SUMMIT developer conference, successfully driving 10,000+ online and 3,000+ offline conversions for Baidu’s AI ecosystem • Leveraged AIGC tools (ERNIE Bot) to produce viral marketing content, achieving 10,000+ interactions, validating content-driven growth and scaling strategies within core technical communities