Xinyi Dong

- Execute GTM strategies, e.g. research lead sources, define optimal client segments, identify message-market fit, set up & optimise CRM systems - Create and publish engaging content (posts, videos, etc) for media channels (LinkedIn, website) - Work closely with founders, engineers and designers to turn technical progress into engaging stories

- Designed a platform-based venture ecosystem model integrating founders, mentors, talent, corporates and investors to improve how early-stage ventures move from idea to execution - Developed a monetization strategy across services and ecosystem interactions - Mapped the end-to-end founder journey and applied funnel frameworks (e.g., flywheel, AARRR) to identify gaps in acquisition, activation, and retention - Conducted market research, stakeholder interviews, and competitor benchmarking to validate product design and pricing logic - Translated strategy into operational concepts, including delivery structure, account management, and ecosystem matchmaking mechanisms

• Developed a narrative positioning framework centered on systemic change, combining behavioral research, funnel analysis, and emotional motivators • Conducted qualitative and quantitative donor segmentation to inform long- term messaging and marketing strategy for Greenpeace’s socio-economic transformation campaign • Created strategic presentation decks for stakeholder alignment and executive readouts

• Established and operated an independent jewelry store on Amazon US, achieving profitability within one year • Boosted sales by 20% during major promotions through optimized pricing, Ads, visual design, and social media campaigns • Curated a diverse product line based on market trends and customer preferences • Enhanced functional operations team, ensuring smooth daily activities and goal alignment • Managed a cross-functional E-commerce operations team, ensuring smooth daily activities and goal alignments

• Led GTM and co-branding strategy through market research, audience definition, feature analysis, and creative execution • Launched the new Rising Auto EV SUV model R7 by planning and executing 10+ major promotional campaigns, including the launch event, Intellectual Driving Release with LUMINAR, celebrity endorsement, film co-marketing • Achieved 10M+ media exposure and grew interested user volume by 40% for each major marketing campaign by allocating paid advertising, media buy, and overseeing KOL content • Produced 3+ major photo shooting and 10+ commercial videos in 1 year, developed the product image of a high-end and quality • Built and optimized product marketing strategy upon China EV market research by establishing key features coordinated with product managers and engineers

• Planned and executed new product release offline event that mainly media and KOLs participate • Coordinated with fashion media, executed 2 off-line pop-up events, inviting celebrities, KOLs and supervise their content posted for online exposure • Oversee the advertising content and sales performance of brand marketing campaigns on e-commerce platforms, ensuring each campaign achieves a 40% increase in GMV and average order conversion rate. • Established monthly press release and social media marketing content for new products and promotional activities

Films and TV series & Product Placement Marketing Campaign