Xin Ying Lim

- Led performance marketing strategies for B2C clients, including international schools, FMCG brands, and sport and event brands, driving measurable results in customer acquisition, lead generation, ticket sales and brand awareness. - Developed and executed integrated digital marketing campaigns across Meta, TikTok, Twitter (X), and Google Ads, optimizing for ROI and maximizing conversion rates. - Owned the complete client relationship as the primary account manager, ensuring transparent communication, aligning on goals, and driving strategic direction with a focus on client retention and satisfaction.

- Managed B2B campaigns to achieve objectives including demand generation, pipeline nurture, remarketing, Google Ads, and social media marketing. - Proactively drove continuous improvement through implementation of best practices for Google Ads and LinkedIn platforms, resulting in increased campaign efficiency and effectiveness. - Analyzed ad statistics and transformed them into actionable insights, providing appropriate recommendations to the team to optimize campaign performance. - Successfully led a campaign team to build and execute activities according to plan, while continuously optimizing to meet campaign goals. - Strategically built and managed B2B marketing campaigns, taking into consideration objectives, budget, relevant channels, and timelines, resulting in successful delivery of campaigns. - Maintained a deep understanding of client engagement goals and expectations of success metrics, resulting in successful delivery of campaigns and high client satisfaction. - Developed impact reporting that best met the client’s goals, providing them with detailed and clear insights on campaign performance and results.

- Built and launched advertising creatives on LinkedIn and Google, resulting in increased engagement and ROI. - Conducted daily monitoring of campaign performance based on defined rules, resulting in the timely identification of opportunities for optimization. - Effectively managed social media channels such as LinkedIn, Facebook, Twitter, and GaggleAmp, ensuring their efficiency and contributing to overall marketing strategy. - Conducted thorough research, and analysis, and tracked meaningful metrics to deliver performance reports, as well as provided valuable campaign suggestions/strategies to improve performance. - Conducted campaign audits and made necessary adjustments to accurately and evenly spend with client advertising budgets and business goals. - Provided mentorship and guidance to new joiners, enabling them to develop their skills and improve overall team performance.

- Work closely with senior manager to plan and execute all web, SEM, email marketing, social media marketing, and advertising campaigns - Work closely with senior manager to create blog posts and case studies - Work closely with senior manager to build, and manage our social media presence - Create landing pages for different campaign and optimize user experience - Optimize company website SEO

- Ensure all marketing campaigns are run in the most efficient manner to meet the objectives and delivered on time. - Liaise with web developer on quality assurance of web and web responsiveness - Liaise with content writer, graphic designer to increase brand awareness via FaceBook - Create videos to increase brand awareness through FaceBook marketing campaign - Serve as inbound & outbound sales executive, negotiate pricing, pick up enquiries and following up leads with clients

- Assisting students with homework and test preparation. - Working with students to help them understand key concepts - Conducting practice tests to track progress, identify areas of improvement and help set goals for exam preparation - Updating the progress on students to their parents from time to time

- Ability to capture snippets of film and be able to edit it into a cohesive story - Technical acumen to be able to operate, configure, set up, and fix video, audio, lighting, or other production equipment

- Ensure all marketing campaigns are run in the most efficient manner to meet the objectives and delivered on time. - Create videos to increase brand awareness through FaceBook marketing campaign.

- Greeting and directing customers - Providing accurate information (e.g. product ingredients and pricing) - Answering customers’ questions about specific products - Cross-sell products - Ensure racks are fully stocked - Perform proper cash handling - Maximize the sales performance by understanding the needs of the customers

- Utilize a wide variety of teaching methods to create different opportunities for deep understanding for all students - Create and distribute materials such as reading material, activities, exercises to facilitate interactive learning - Assess and evaluate student growth; updating parents from time to time basis - Assess, and report on development, progress, and behaviour of students, issuing grades and progress reports - Collaborate with the tuition centre principal in providing students with academic support and attend family/support meetings as needed