Xin Jiang

• Lead end-to-end vertical mini-drama series production, overseeing creative development, filming, post-production, and release for short-form, mobile-first platforms. • Evaluate pitches, IP submissions, outlines, and scripts; provide detailed creative notes on narrative structure, pacing, character development, and audience retention to ensure production-ready quality. • Collaborate with writers, producers, marketing, and audience insights teams to deliver data-driven storytelling aligned with business and growth objectives. • Manage project budgets, cost control, and revenue accountability, balancing creative ambition with financial performance. • Lead localization and creative adaptation for overseas and English-language markets, ensuring culturally resonant storytelling without compromising creative intent.

• Conduct continuous market trends to identify potential SMB streamers, converting platform creators into streamers and attracting external merchants and creators to TikTok Live. • Oversee day-to-day operational SOP for merchant livestreams, ensuring basic retention and business operations. Manage merchant performance, including stream duration and activity for content consumption, as well as tracking leads towards business targets. • Educate, train, and communicate product capabilities, campaigns, and features to merchants and creators. Provide live insights to clients and internal stakeholders through C-level communication. • Develop Livestream script, sales strategies, product storytelling, and on-set production design to cement the live streaming process and enhance live streaming sale capabilities. • Grow a stable supply of live shopping content creators by sourcing, acquiring, and onboarding high-potential creator talent to the company's creator ecosystem.

• Conduct data-driven market research, customer needs, and competitive landscapes. Partner with the product team, and leverage GTM strategy for PMF solutions to maximize user acquisition, retention, and revenue growth. • Manage short video distribution channels(TikTok, Youtube Short, Instagram Reel, Redbook, Douyin), understand product features and viral video trends, generate marketing video content and product promotion captions, increase overall engagement and visibility. • Analyze growth metrics and performance data, translating analytics into actionable insights and product storytelling, improve campaign ROI.

Wavelets Entertainments is backed by Alibaba Group Holding Limited and Media Asia Group Holdings Limited. • Deliver detailed script coverage and meticulous Cost-Benefit Analyses to the CEO and Content Officer, facilitating informed decision-making. • Conduct comprehensive market and audience research, identify project scope and take accountability for project documentation, draft persuasive project proposals. • Establish and maintain close relationships with

• Manage a team of 4, oversee all aspects of projects (market research, target audience analysis, deliverables, etc.) from inception to completion. • Craft project charters, budget plans, and schedules, oversee the processing of the project completion, provide regular feedback to the team and stakeholders. • Communicate and cultivate relationships with production companies, streaming platforms, and project sponsors, fostering trust and transparency. • Successfully made an original TV series get funding from the Hubei Province Bureau of Culture and all buy-in support from the internal stakeholders at streaming platforms.

• Conduct In-depth research on social media platforms (Xiaohongshu, Weibo, WeChat, Tiktok, etc.) and streaming platforms to stay abreast of trending topics. • Utilize market data to propose new monetization opportunities of film content. • Create high-quality story decks, pitch innovative ideas to producers and project sponsors, and write visually impactful scripts under tight deadlines. • Launch and complete two Feature Films independently and collaborate on a TV series with other screenwriters within a year. Work •《半城花雨伴君离》TV series - Youku •《绝命狼人杀》Feature Film - iQIYI

• Co-write feature films in collaboration with other screenwriters. • Work collaboratively and proactively with cross-functional teams during the film production, effectively mitigate problems, ensure seamless execution and delivery. Work •《福星旅行团》- Feature Film

Developed Skills: • Product Lifecycle Management • Cross-Functional Collaboration • Strategic and Analytical Thinking • User and Market Research • Product Growth

Awards and Scholarships • Diana T.Y. Chung and Henry WS Chung Memorial Scholarship Endowment Award • Barbara Hammer Award • Marcus Culminating Funds • Taiwan Student Scholarship • College of Liberal & Creative Arts Departmental Award • Delmy Rodriguez Memorial Scholarship • 2023 CESASC Scholarship/Lisa Lu Scholarship