Ximena Luna

Gerente de Marketing del Negocio de Compra Programada @ Compañía Nacional de Chocolates S.A.S

About

Marketing Manager with 14 years of Brand Marketing and Business Management experience in Latin America. Proven success at ideating, building, and launching campaigns and products to millions of users in consumer products. Passion for innovation and a consumer-driven culture.

Country

City

Peru

Industry

Consumer Services

Skill

Data-Driven Marketing & P&L / ROI Management, Go-to-Market & Commercial Leadership, Brand & Growth Strategy, Go To Market Strategy , Key Account Management, Sales Strategy, Commercial Strategy , Trade Marketing , Portafolio Management, Pricing Strategy, Integrated Marketing (360), GO TO MARKET STRATEGY, Brand Management, Gestión de relaciones con clientes (CRM), Lifecycle Marketing, E-Commerce Strategy, P&L Management, New Product development (NPD), Microsoft Excel, Microsoft PowerPoint

Experience

Gerente de Marketing del Negocio de Compra Programada

Compañía Nacional de Chocolates S.A.S

2025-1 - Present · 1 yr 9 mos

Lima, Peru

Gerente de Marketing del Negocio Compra por Impulso

Compañía Nacional de Chocolates S.A.S

2023-7 - 2025-1 · 1 yr 7 mos

Lima, Perú

Gerente de Marketing

iShop -  Apple Premium Reseller

2022-5 - 2023-6 · 1 yr 2 mos

Lima, Peru

• Responsable de estrategia de marketing y P&L, impulsando +5% ventas y +1.5% utilidad. • Dirigí la campaña “24 horas”, logrando +15% ventas online mediante comunicación integrada y activación comercial. • Implementé CRM & Lifecycle Marketing (segmentación, automatizaciones y customer journeys) para impulsar retención, recurrencia y ventas omnicanal.

Marketing Manager Personal Care

Softys

2020-1 - 2022-4 · 2 yrs 4 mos

Lima, Peru

Delivered >30% growth in profits by redesigning the portfolio, refining the business model by region, and fueling profitable user-driven innovation. Launched a value-for-cost campaign that increased sales of personal care products 10% and consolidated our brand as the number two brand in the market, taking market share from a larger global competitor. Traveled extensively throughout Peru, completed studies of regional markets, and tailored marketing campaigns regionally.

Marketing Manager Tissue

Softys

2019-2 - 2020-1 · 1 yr

Lima, Peru

Delivered >12.5% growth in profits by redesigning the toilet paper portfolio. Launched a value-for-cost Brand (HIGIENOL). Increased sales by 5% and maintained our number one position in the market.

Brand Manager

Bimbo Perú

2016-11 - 2019-1 · 2 yrs 3 mos

Callao, Peru

Delivered >8% growth in profits by ideating, building and launching new products to the market resulting in 40% innovation rate. Launched individually-wrapped “Pingüinos Marinela” cakes and increased sales by 20%. Launched campaign ““War of the codes” for “Pingüinos Marinela” cakes, using codes inside food packaging to provide access to online prize lotteries. Won “best digital” and “low cost campaign” at the ANDA AWARDS 2018.

Brand Manager

KAHAN LICORES

2014-1 - 2015-9 · 1 yr 9 mos

Lima, Peru

Delivered >20% growth in profits by growing in the premium liquor segment. Launched “Appleton Rum” digital campaign. Increased sales by 2% and consolidated our brand as the number two brand in the market, taking market share from a well-regarded local brand.

Brand Manager

G.W. Yichang & Cia

2011-1 - 2012-10 · 1 yr 10 mos

Lima, Peru

Delivered >15% growth in profits by increasing the portfolio and growing in the premium liquor segment. Delivered successful consumer experience to the company’s clients, building relationships and promoting the company’s products. Launched “Barefoot wines” in the Peruvian market, increasing sales of the company portfolio 15%.