Ximena Martínez Caamaño
Marketing Director @ AQUILA GLOBAL GROUP S.A.S.
About
Marketing Director with over 10 years of experience in the online gambling industry, leading growth strategies in highly regulated and competitive markets. My work focuses on building and scaling integrated marketing ecosystems across acquisition, retention, media investment and strategic partnerships, always aligned with business performance and long-term brand positioning. Throughout my career, I’ve been involved in high-impact media negotiations, sponsorship agreements and cross-functional decision-making, working closely with legal, finance and executive teams. Currently leading marketing and growth strategy at Wplay.co, with a focus on driving efficiency, strengthening partnerships and delivering sustainable growth.
Colombia
Medellín
Gambling & Casinos
Stakeholder Management, Market Analysis, ROI Optimization, Negotiation, Strategic Partnerships, Media Strategy, Revenue Generation, Retention Strategies, Customer Acquisition, Growth Strategies, Marketing Strategy, Relaciones públicas, Gestión de relaciones con atención al cliente (CRM), Cuentas por pagar y cobrar, Responsable de relaciones con los medios de comunicación, Conciliación bancaria, Finanzas corporativas, Cuentas nacionales, Nóminas, Productos SAP
Experience
Marketing Director
AQUILA GLOBAL GROUP S.A.S.
Medellín, Antioquia, Colombia
Leading growth strategy across acquisition, retention and monetization Managing multi-channel marketing investment and performance Negotiating strategic media and sponsorship partnerships Driving cross-functional alignment across legal, finance and leadership teams Defining communication and creative strategy across channels Highlights: 52% ROI 40% reduction in CPA 30% conversion rate
Marketing Manager
AQUILA GLOBAL GROUP S.A.S.
Medellín, Antioquia, Colombia
Led ATL strategy aligned with acquisition and revenue objectives Optimized media investment and campaign performance Developed localized campaigns for the Colombian market Managed agencies and key media relationships Strengthened promotional strategy for acquisition and retention Highlights: 55%+ CPA reduction ROI consistently above 100%
Marketing and Financial Coordinator
Caliente Interactive
Tijuana y alrededores, México
Supported marketing budget planning and financial tracking Coordinated sponsorship activations and events Managed contracts and administrative processes Collaborated with cross-functional teams
Financial Analyst
Caliente Interactive
Tijuana y alrededores, México
Managed accounting and financial operations Built foundation in budgeting and financial processes Transitioned into marketing role
Education
CETYS Universidad
CETYS Universidad
Negocios internacionales/Comercio internacional
International Baccalaureate
Tecnologías de la información / Biología
Ximena Martínez Caamaño's Contact Information
Phone
Find the Right Leads
Find Verified Contact Data
What LeadContact does well
Find verified emails, phone numbers, and decision-makers with 98% accuracy.
Find Leads
Find the right people by company, role, industry, location, and more.
925M+ professional profiles
Find Emails
Access verified email addresses for your target contacts.
657M+ emails
Find Phone Numbers
Get cross-validated phone data from multiple top sources.
239M+ phone numbers
More Accurate. Lower Cost.
Find contact data in 1 tool with 98% accuracy
LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.
Great conversations start with the right contact.
It’s time to find yours.