Xi Ki

Founded Talentverse X, an AI-driven brand innovation unit focused on integrating AI into marketing, media production, and operational workflows within the Web3 and crypto ecosystem. Key Contributions 1.AI-driven Operational Transformation Designed and implemented 5 internal AI-powered tools to streamline candidate sourcing, content production, and internal coordination workflows. Reduced repetitive manual tasks and improved cross-team execution efficiency by approximately 40% (measured by task cycle time and content turnaround speed). Transitioned marketing and operations from manual production pipelines to AI-assisted modular workflows. 2.Brand & Growth System Development Led end-to-end marketing strategy and media operations, building a scalable content production system leveraging AI-assisted scripting, editing, and iteration. Produced original Web3 video content exceeding 1M cumulative impressions. Secured advertising partnerships with leading crypto-native brands through organic content performance and media visibility. Scaled a new video media channel from 0 to 20,000+ followers within several months through consistent distribution and narrative positioning. 3.Founder IP & Content Automation Structured and produced founder-led content initiatives. Converted high-performing content into standardized AI workflows to enable repeatable, semi-automated output and reduce dependency on manual scripting. 4.Brand System Redesign Led quarterly brand repositioning and visual system refresh to align with AI-forward narrative and product strategy. Unified messaging architecture across media, recruitment, and partnership channels to ensure consistent brand expression.

Brand & Visual Design Leadership 1. Unified Brand Visual System & Strategic Planning Led overall visual design for zkLink and sub-brands (AGX, Nova, MagicLinks), covering UI, online campaigns, and offline collateral. Built a robust, comprehensive brand system ensuring consistency, reducing cognitive load, and improving team efficiency. Proactively coordinated with in-house teams and external agencies to execute the design strategy. 2. End-to-End Visual Strategy & Execution Defined primary visual identity, narrative, and guidelines for Aggregation Parade Season I & II, driving event designs that successfully increased TVL from 284.69M to 542.89M USD (Season II peaked at 629.03M USD). Oversaw offline visuals for booths, posters, and event materials. 3. Developed Meme Design Workflow & Cross-Department Collaboration Established and continuously optimized a multi-dimensional design workflow (AI, trailer production, Live2D) that boosted efficiency by 60%. Fully standardized design and operations for zkLink’s flagship meme character Zippy, significantly enhancing cross-department collaboration.

Brand design Independently completed the company's brand system from 0-1, fully responsible for formulating the brand's visual image, covering logo design, determining color schemes, creating graphic designs, and establishing visual guidelines. guided and showcased the Talentverse brand on diverse social media platforms to ensure brand alignment with the target audience. Website and product design Independently responsible for the brand website from 0 to 1. This includes conducting visual style research and establishment, 3D modeling and dynamic design for the homepage, UI design and the interactive design. Responsible for the enhancement all UI interfaces for the recruitment product, and collaborated with the front-end team to devise design standards. Social media operation and design Developing operational strategies for various social media platforms, including daily job postings, brand activities, and Web3 industry professional interviews. Planning the company's operations department development strategy, encompassing brand design assets organization and seamless integration between social media platforms and the official website.

·Analyzed competitor designs and user needs. Developed product visual style guides including colors, typography, icons etc. to ensure consistency. ·Collaborated with cross-functional teams to conceive innovative visual concepts aligned to product and user requirements. ·Proposed comprehensive interface frameworks and logic with responsive and compatibility solutions. Delivered Figma demos.

Designed Weibo images, emojis and other operational graphics aligned with brand needs for IP marketing campaigns Led TME wallpaper collaboration project with iFLYTEK IPs used by tens of thousands. Proposed strategic planning for New Year gift package.