Xiaxia Liang

-Planned and owned Retail Activation calendar with commercial driven activation in Factory Outlets store and one-off/ long-term events in concept stores (Brand center activation & Flagship stores). -Planned & executed 15+ retail activations covering kids, originals, woman categories and FO, FO originals, FO kids pilot stores with instore interaction and promotion in the past 1 year. Communicating hundreds of thousands of consumers with online, offline, internal and external channels and engaging tens of thousands of consumers with ROI 15+ average in FO stores & 2.5+ average in CS stores - Collaborate cross functionally to reach an alignment on own retail activations, including Brand Communication, Digital & Social Activation, CRM, VM, Retail Marketing etc... - Coordinating and supervising agencies, negotiating with landlord, integrating internal resources and external partnership for planning, execution & budgeting, ensure the activation successfully performed. -During the 3 months of also being as Store Activation Manager, mainly responsible for managing customers(including customer’s requirements, complaints and service issues), and communicating with cross functions to help land their activation in store.

-Independently handle one or more clients’ teams in large projects. Provide client service support, including attend meeting, process follow-up, troubleshoot, drafts recap. -Leading brain storming and creative process, manage projects working with staff and vendors, including tracking financial details. -Developing proposal with internal team and external partners, including designers, digitals, social media, KOL... -Supervising staff junior, tutor team members to become proficient, and lead them to produce results -Working on 10+ local & international clients, such as HP computers, HP printers, Nestle, Asia Miles, Twitter, Puratos, Estee Lauder, Piaget, BRP and SH Science Educated Development Foundation

-Conduct research to collect the brand information and map the event strategy -Writing and revising proposal according to clients’ needs -Have a strong skill on execution -participating in the new pitch and presentation -Offer service for adidas, Starbucks, Ctrip and Lining -Rewards as the Best New Staff when working at DrivingStrong

-Assist in proposal creation and help to deliver briefing to creative and design team -Assist the superior in project management, materials sourcing, sample tracking -Onsite materials organizing and recording -Mainly participating Corona Music Festival, Haerbin Beer Roadshow

Assistant monitor