Xiaoxin (Grace) Zhang

Industry Strategy Operation @ ByteDance

About

• Five years of experience in marketing for both multinational brands and ByteDance's commercialization division. • Strong expertise in full-chain marketing strategies, with experience in product positioning, content marketing, and conversion optimization. • Proficient in data-driven platform strategy operations, skilled in customer segmentation, seasonal campaigns, and improving client business efficiency.

Country

City

China

Industry

Retail

Skill

Brand Marketing, Digital Marketing, Advertising, Project Management, Data Analysis

Experience

Industry Strategy Operation

ByteDance

2023-7 - Present · 3 yrs 3 mos

中国上海市

Ad Revenue Growth & Client Efficiency · Formulated annual ad revenue targets and strategies for industry, earning Q3 2024 "Spot Bonus" Individual Award. · Developed innovative strategies for SMBs to boost sales during key promotional events, guiding merchants on product launches and bundle promotions, resulting in over 50 showcases for successful campaigns. · Identified platform trends and empowered merchants by leveraging AI, beauty, health, and seasonal insights, driving productization of platform tools and attracting 300+ new clients with incremental revenue exceeding one billion.

Assistant Marketing Manager

Church & Dwight Co., Inc.

2023-1 - 2023-4 · 4 mos

中国上海市

End-to-End Marketing · Managed the first localized campaign for Nair Hair Removal during the Women’s Day, leveraging Red Book strategy to achieve a 50% viral post rate and a CPE of 4.8, outperforming industry standards by 30%. · Successfully increased Tmall search UV by 400%, attracting 48,000+ traffic with one post in one day. · Developed DTC marketing framework and content seeding strategy, achieving exceptional result on a limited budget.

Assistant Marketing Manager (2020 Management Trainee)

Philips

2020-7 - 2022-12 · 2 yrs 6 mos

中国上海市

Integrated Marketing Communications · Led the marketing campaign for the launch of new shaver product, creating product positioning, audience targeting, and key visuals that introduced the concepts of "Quick Grooming" and "Luxurious Shaving." · Managed full-chain marketing campaigns across platforms such as BiliBili, Red book, Douyin, and Weibo; achieved over 300 million impressions for the shaver's Weibo trending topic and a #1 ranking on BiliBili’s trending list. · Collaborated youth campaign with brand League of Legends and THE BEAST, boosting additional sales by over 50M.