Xiaoqing Wu

Driving sales and strategic business development for solar + BESS projects across the EMEA region.

Engaged with overseas C&I and utility-scale energy storage markets, focusing on Europe and Australia. Supported key exhibitions (e.g., Intersolar Germany, RE+ USA, All-Energy Australia) through on-site product demonstrations, customer engagement, and competitor analysis. Developed expertise in the Australian electricity market, including C&I project applications such as self-consumption, oil-to-electricity conversion, and mining microgrids; familiar with key stakeholders including AEMO, CEC, and Western Power. Conducted market demand analysis and evaluated PCS and EMS suppliers for product compatibility, certifications, and commercial offerings.

Associate Solution Manager Spearheaded global market intelligence efforts (Europe, Africa, Americas, Australia), analyzing policies, subsidies, and competitor landscapes to inform strategic planning. Managed end-to-end execution of domestic and international exhibitions, including logistics, booth design, and promotional campaigns, enhancing brand visibility in key markets. Led the creation and review of marketing collateral (brochures, leaflets) to improve overseas customer engagement. Provided comprehensive pre-sales technical support for C&I and utility-scale BESS projects, including RfQ/RfP analysis, solution design, and client consultations during international business trips. Conducted research on containerized and C&I energy storage products, alongside analysis of international energy storage policies and tender documents.